Automated Scorecards - Moving from 80% reporting to 80% analysis and recommendations
by Jason Widup

Throughout my career in web analytics I have had the opportunity to work on web projects for some of the largest and most well-known websites in the world, and I’ve been able to do this from many different perspectives, including client-side, vendor-side, and advertising agency-side. While I expected these websites to be immature in some of the more advanced web analytics topics such as behavioral targeting, multivariate testing, and tagging, I didn't expect for most of them to have problems with ongoing performance reporting and representation of data, which they did. These companies all struggled with most of the aspects related to putting together a dynamic and effective monthly report: extracting accurate data from their measurement tools, data organization and visualization, report formatting (including delivery vehicle), and analysis/insights/recommendations. Most of them were decent with analysis; however, because everything else took so much longer than it should they didn't have the proper amount of time to spend on analysis, so even that suffered. Fortunately, the solution to this is relatively simple in explanation and not much more complex in execution: data quality, automation, and a consistent, accessible report format - what we call an Integrated Digital Marketing Scorecard...

The results are in for our "Best of" Web Analytics survey.

The analysts have spoken and here are "the best":

• Best Personal Brand — Avinash Kaushik 49% & Eric T Peterson 22% - see more…
• Best Interactive Agency — Zaaz 28% & Avenue|A Razorfish 23% - see more…
• Best Events — eMetrics 45% & Omniture Summit 25% - see more…
• Best Blog — Occam's Razor – Avinash Kaushik 53% & Eric Peterson – Web Analytics Demystified 14% - see more…

To see all of the "Best of" Web Analytics survey results - please visit our industry survey archives.

Web Analytics Reveals More Than Site Traffic (Law.com)
Is your Web site getting the quality traffic you want? Web analytics can help you understand if a potential client's visit to your site creates a meaningful, relevant dialogue. It can also help you evaluate your online effectiveness and tailor online and offline business strategies.

Pushing Web Analytics To the Next Level (PRWeb via Yahoo! News)
Web analytics software that collects an unprecedented amount of information about web visitors behavior is enhanced by the additional tools that display results in Real-Time, identify visitors name and address, send emailed alerts, insert prospects into off line sales systems, enable Proactive Live Chat, prepare custom reports that are exportable while confronting the technical challenge of ...

First look: Google Analytics for iPhone (ZDNet)
A favorite of site managers and IT pros alike, Google Analytics is a set of tools for monitoring a web site's traffic and performance via the Web. Now, add Apple's iPhone to that list, too. Earlier this week, Michael D Jensen of Inblosam LLC released Analytics App, a $5.99 app that provides Google Analytics' exhaustive feature set for your iPhone. Once you login using your Google account, you ...