IQ Blast - Vol 2, Issue 12

IQ Blast

December 2, 2008
Vol 2, Issue 12


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IQ Workforce Blog

	10 Items for Out-of-Work Web Analyst's To-Do List by Corry Prohens You may have heard and read over the past year or so that web analytics is recessionproof. That was, of course, before the world as we know it came to an end - the banks crumbled, the car companies tried to follow suit, the consumer started hiding under the bed, dogs and cats started living together, the seas boiled... At some point in early October all of the rules went out the window. Companies are still hiring web analytics professionals at a much better pace than they are hiring in the broader market. Not much consolation, since the broader market is in the pipes at the moment... For the first time since I started working in this space, competent people are losing their jobs. Many of the folks that decided that it would be more fun and rewarding to work in smaller, earlier-stage companies are seeing their funding dry up. Many of the folks that joined blue chip companies for security are being cut in rounds of layoffs. So what do you do when the recession hits your recession-proof community? Read on...

Contractor Exchange

Marketing Analytics Expert — San Francisco, CA View Contractor Profile >> Web Analyst — St. Louis, MO View Contractor Profile >> Lead Web Performance & Customer Experience Analyst — Denver, CO View Contractor Profile >> Experienced Web Analyst & Trainer — Chicago, IL View Contractor Profile >> Experienced Web Marketer — Cleveland, OH View Contractor Profile >> Analytics Consultant — Oregon, Remote View Job Description >> More Contractor Profiles >>

Our Latest Opportunites

Web Analytics Manager (Contract) — Los Angeles or Remote View Job Description >> Senior Web Analyst — $70k - $90k View Job Description >> Senior Web Analyst (Contract) — San Francisco — $35 - $50/hour View Job Description >> Web Analyst Contractor - Downtown Chicago — Chicago, IL — $40 - $55/hour View Job Description >> Director of Analytics and Customer Insights — New York, NY — $120k + Bonus/hour View Job Description >> Contract Web Analyst - ASAP — New York, NY View Job Description >> More Jobs >>

First Annual "Best of" Web Analytics Survey

Our team is always on the lookout for ways to inform and amuse the web analytics community. In this spirit we are happy to announce the launch of our latest survey - the first annual "Best of" Web Analytics: The survey asks your opinion - Who is the best: Web Analytics Vendor for Products Web Analytics Vendor for Service Web Analytics Consultancy Interactive Agency for Web Analytics Personal Brand Web Analytics Blog Web Analytics Event Web Analytics Newsletter etc We want your opinion! It will take less than 2 minutes to complete. Please click here to participate. The results will be posted quarterly on the IQ Workforce website.

Latest Industry News

Web Analytics: The Future, SEO, Tools, and Mistakes (WebProNews) It's no secret that web analytics are important to the success of a website. It looks like that importance might even increase in the future as change unfolds in the search industry, throwing a fork in the spokes of how Internet marketers drive traffic to sites. Web Analytics and SEO read more SEO &The CMO: Why Analytics & Communication Is Crucial To Success (Search Engine Land) How many times have you heard the question from a key decision-maker: "So, after we do this optimization, what will our rankings be?" Business pulse (The Myrtle Beach Sun News) ARRIVALS Julie Dural has joined Fuel Interactive as an e-mail marketing and Web analytics specialist. Ritch Lilly, Stephen Shelley and Kristy Kulcsar have joined RE/MAX Southern Lifestyles. More News >>

Web Analytics Rock Stars

The New Google Analytics � Good for Enterprises? by Robbin Steif, LunaMetrics (LunaMetrics, a Google Analytics Authorized Consultant, will be doing a Google Analytics Training Day in New York City on Dec. 9) Recently, Google Analytics announced six new features, some of which really make GA better for the enterprise-level user. Today, I'd really like to look at what kinds of things GA has done to make itself ready for enterprise analytics � and what they still have to do. We�ve come really far in the area of enterprise-level analytics: Google Analytics now has an Applications Programming Interface (API) � a way to access the data and interface with external applications. It�s in closed beta (we�ve been working with it here at LunaMetrics). An API is vital to enterprises � organizations that often need to export their data into custom dashboards and other enterprises systems, such as CRMs, bid management tools, web personalization engines, and more. Now, there's an easy new way to do segmentation (called Advanced Segments). For the first time, you can easily create a segment of everyone who came on paid search, or who came from a specific country (or both, or whatever you need) and do segment-specific analysis. Best of all, the segments work retrospectively on your data... Read More >>

Ask Corry

Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients.

email: cprohens@iqworkforce.com

phone: 516.802.7700

web: http://www.iqworkforce.com

blog: http://www.iqworkforce.com/blog/