Web Analytics Rock Stars
by Corry Prohens
 Greg Dowling is the former global head of analysis for Nokia. He recently left that role to join the senior management team at Semphonic, one of the top web analytics consultancies in the world.
Greg was our client at Nokia, where we worked together to build a global measurement organization that covered the implementation, analysis and data visualization of web and mobile data from Nokia’s consumer services products. He is a good friend for answering the following questions:
1. The measurement world is buzzing about mobile, yet there seem to be very few practitioners out there that really know the space. Was your phone ringing off the hook with recruiting offers at Nokia?
Well of course you handle all of my recruiting Corry and I would never take a call from another recruiter. However, I have to say that it was ringing, just not as much as you might expect. While industry pundits have been claiming that 20XX will be the “Year of Mobile”, the majority of brands haven’t really embraced mobile fully as of yet. For example, it’s projected that in 2010...
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IQ Workforce Blog
by Corry Prohens
 In this posting, Corry Prohens, President of IQ Workforce, talks about one of their newest clients, a fast-growing online gaming company based in Dublin, Ireland.
IQ Workforce has been retained by the client for seven searches including positions in web analytics, paid search, SEO analysis and marketing modeling.
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Recent Industry Buzz
SAN FRANCISCO, CA--(Marketwire - 01/19/10) - Developers, marketers, interactive agencies and IT professionals cite Search and Web analytics as key applications of an overall Web Content Management System (CMS) strategy, a recent survey conducted by Sitecore , has revealed. In the survey of more than 100 decision makers, Sitecore found the number of organizations implementing Web analytics rose ...
DETROIT -- Today, Gomez, the Web performance division of Compuware Corporation , announced a Webinar for e-commerce and marketing professionals that details the impact of Web performance on revenue, brand and customer satisfaction, featuring Web performance expert and author, Sean Power.
Econsultancy just released its annual Web Analytics Buyers Guide , and in conjunction with its Online Measurement and Strategy Report forms an in-depth analysis of the marketplace over here in the UK. On the whole it makes for very interesting (and heart-warming) reading.
The Latest Survey Results
Our latest survey concerns the recent news of Adobe's acquisition of Omniture. We wanted to get an idea of what the Web Analytics community thought about the acquisition. Here are the results so far:
Almost everyone was surprised by the acquisition. Only 1% kind of saw it coming and no one totally called it.
43% believe there will be no NEAR TERM (6-12 MONTH) impact on the pace and type of Omniture’s product development.
35% believe there will be a positive LONGER-TERM (12-36 MONTH) impact on the quality of customer service and professional services.
45% said impact on Omniture’s competitors (Webtrends, Coremetrics, Unica…) will be positive.
52% believe this a good thing for the Web Analytics community as a whole.
To participate in our latest survey - please visit https://app.icontact.com/icp/sub/survey/start?sid=3456&cid=127264. To see all our survey results - please visit our industry survey archives.
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