Web Analytics Rock Stars
by Corry Prohens
 Paul Lee is the Director of Professional Services for Unica in Asia/Pac. Our team has worked with Paul to place some of the first web analytics professionals for Unica in Australia. Unica is growing their web analytics (NetInsights, etc.) business in the region aggressively, so we asked Paul to sit for an interview.
1. On which parts of Unica's product suite are you focusing for the Asia/Pac market? What is the reason for that focus?
Historically, Unica Asia/Pac has had a focus in the direct marketing space. Customers here have seen the demonstrated benefits of Unica's suite from markets abroad and have realised that it is indeed the most comprehensive and progressive solution to support next generation marketing needs. Unica is now expanding into the on-line marketing arena as marketers recognize that the online channel is becoming the key marketing channel, and provides a wealth of opportunities for marketers. Online behavioral data is a mission-critical asset that businesses can leverage to increase revenue, improve results and deliver differentiated and more personalized...
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IQ Workforce Blog
by Corry Prohens
 Yes, it is an unusual qualification to see in job descriptions, but we are in fact looking for Poker enthusiasts all over the world.
If you know anything about IQ Workforce, you will correctly assume that the poker enthusiasts need to have analytics and online marketing skills, as well…
We just started working with the top online gaming company in the world. It is one of the fastest-growing online businesses in Europe. Their top site is their US poker site, but their fastest growing sites are in the EU and Asia/Pac...
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Recent Industry Buzz
It is said that if one is only acting on numbers, it is impossible to accurately judge whether a user has had a satisfactory experience with a particular website.
The San Diego Software Industry Council presents "Forum on Analytics" conference Thursday, November 12 from 7 a.m. to 12 p.m. at the Del Mar Marriott in San Diego.
SAN MATEO, CA--(Marketwire - 11/09/09) - Quantivo , the leader in on-demand Behavioral Analytics , today announced Quantivo for E-Commerce , a customer analytics solution that includes 18 of the most critical e-commerce behavioral insights as out-of-the box reports. For the first time, e-commerce marketers and merchandisers can immediately uncover which distinct segments of customers will click ...
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The Latest Survey Results
Our latest survey concerns the recent news of Adobe's acquisition of Omniture. We wanted to get an idea of what the Web Analytics community thought about the acquisition. Here are the results so far:
Almost everyone was surprised by the acquisition. Only 1% kind of saw it coming and no one totally called it.
43% believe there will be no NEAR TERM (6-12 MONTH) impact on the pace and type of Omniture's product development.
35% believe there will be a positive LONGER-TERM (12-36 MONTH) impact on the quality of customer service and professional services.
45% said impact on Omniture's competitors (Webtrends, Coremetrics, Unica…) will be positive.
52% believe this a good thing for the Web Analytics community as a whole.
To participate in our latest survey - please visit https://app.icontact.com/icp/sub/survey/start?sid=3332&cid=127264. To see all our survey results - please visit our industry survey archives.
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