IQ Workforce Blog
by Corry Prohens
 A few weeks ago I asked Eric Peterson if he knew anyone in Miami that could host a Web Analytics Wednesday in November. I had to take care of some personal business down there and would love to sponsor/speak at an event.
He could not think of anyone.
Eighteen hours later Patricia Echeverri, a web analyst for Telemundo, emailed Eric that she wanted to host a WAW in Miami.
Fate. Karma. Kismet.
Whatever you want to call it… Patricia is going to be hosting and we are going to be sponsoring the first WAW in South Florida in over a year.
The event will be at...
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Recent Industry Buzz
Last week I heard Marko Hurst give a nice talk on search analytics, the topic of a forthcoming book he's co-authoring with Lou Rosenfeld . Marko emphasized the importance of integrating quantitative and qualitative analysis in any user experience effort; Lou made a similar case at J Boye Philadelphia earlier this year . It makes great sense. But before you even get to that point, though, I think ...
SAN FRANCISCO----Demandbase, Inc., a leading provider of B2B customer acquisition solutions, today announced major enhancements to the Demandbase Professional™ solution, including advanced web analytics to help B2B marketers see which specific traffic sources deliver the highest value web traffic.
Employing stochastic (OAS) modeling framework, RS Velocity® Whole Loan integrates data management tools, analytics, and reporting capabilities on one Web-based valuation and portfolio management platform. Features include combination of historical data and forecasting capabilities, flexible prepayment and credit modeling capabilities, as well as links to updated home price and credit information ...
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The Latest Survey Results
Our latest survey concerns the recent news of Adobe's acquisition of Omniture. We wanted to get an idea of what the Web Analytics community thought about the acquisition. Here are the results so far:
Almost everyone was surprised by the acquisition. Only 1% kind of saw it coming and no one totally called it.
43% believe there will be no NEAR TERM (6-12 MONTH) impact on the pace and type of Omniture’s product development.
35% believe there will be a positive LONGER-TERM (12-36 MONTH) impact on the quality of customer service and professional services.
45% said impact on Omniture’s competitors (Webtrends, Coremetrics, Unica…) will be positive.
52% believe this a good thing for the Web Analytics community as a whole.
To participate in our latest survey - please visit https://app.icontact.com/icp/sub/survey/start?sid=3332&cid=127264. To see all our survey results - please visit our industry survey archives.
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