IQ Blast - Vol 2, Issue 14

IQ Blast

January 13, 2008
Vol 2, Issue 14


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Analytics Resources
	Web Analytics Association Direct Marketing Association Yahoo! Web Analytics Forum Web Analytics Demystified

Web Analytics Rock Stars

	Automated Scorecards - Moving from 80% reporting to 80% analysis and recommendations by Jason Widup Throughout my career in web analytics I have had the opportunity to work on web projects for some of the largest and most well-known websites in the world, and I’ve been able to do this from many different perspectives, including client-side, vendor-side, and advertising agency-side. While I expected these websites to be immature in some of the more advanced web analytics topics such as behavioral targeting, multivariate testing, and tagging, I didn't expect for most of them to have problems with ongoing performance reporting and representation of data, which they did. These companies all struggled with most of the aspects related to putting together a dynamic and effective monthly report: extracting accurate data from their measurement tools, data organization and visualization, report formatting (including delivery vehicle), and analysis/insights/recommendations. Most of them were decent with analysis; however, because everything else took so much longer than it should they didn't have the proper amount of time to spend on analysis, so even that suffered. Fortunately, the solution to this is relatively simple in explanation and not much more complex in execution: data quality, automation, and a consistent, accessible report format - what we call an Integrated Digital Marketing Scorecard... Read on...

Contractor Exchange

Web Analytics Manager & SEM Specialist — Denver, Co/Remote View Contractor Profile >> Ecommerce Sales & Lead Generation Expert — Austin TX - Remote View Contractor Profile >> Director of Paid Search — Portland, OR View Contractor Profile >> SEM & Web Analytics Specialist — Phoenix, AZ or remote View Contractor Profile >> Technical Implementation Web Analyst — New York View Contractor Profile >> Senior SEO & SEM Marketer — New York View Contractor Profile >> More Contractor Profiles >>

Our Latest Opportunites

Part-Time Omniture Consultant (Remote) — Remote (virtual office) 3-6 months+ — $40 - $60/hour View Job Description >> Webtrends Admin/Analyst — Seattle area long-term — $30-50/hour View Job Description >> Senior Manager of Web Analytics — Outside Boston, MA OR Remote — $80k - $110k View Job Description >> Digital Strategist/Analyst — Chicago, IL — $110 - 120k + bonus View Job Description >> Part-Time Web Business Analyst — Irvine, CA — DOE View Job Description >> Web Optimization Manager — Chicago area — $55 - $75k View Job Description >> More Jobs >>

IQ Workforce Blog

Remote / Virtual Office Positions by Corry Prohens The two biggest hiring trends in our web/marketing analytics and online marketing universe are: 1. the clear shift away from full-time/perm hiring and toward contractors; and 2. the interest - on both the candidate side and the client-side — in virtual office workers. I have used up enough blog space lately on #1, so I will focus on #2. The main driver seems to be the fact that analytics & optimization talent is geographically sparse. And let’s be honest - the good people are VERY sparse. If a company is dead set on hiring an expert in a new and/or rare skillset, a proper search effort exhausts their local market within four to six weeks. Then what?? Hire a contractor? A consulting company? Keep reposting the job… call more recruiters… hope? Remote experts start looking pretty good. On the candidate side you have a growing group of people who live in low cost / high quality of life (unlike me) areas of the country. They have made remote web analytics consulting work for them. It fits their lifestyle - they work a lot of hours, but they work them when they want to… they make less than folks in San Fran or NY, but they live in palaces that cost $1400/month. Making 75% is still pretty darn good… Read More >>

First Annual "Best of" Web Analytics Survey

The results are in for our "Best of" Web Analytics survey. The analysts have spoken and here are "the best": Best Personal Brand — Avinash Kaushik 49% & Eric T Peterson 22% - see more… Best Interactive Agency — Zaaz 28% & Avenue\|A Razorfish 23% - see more… Best Events — eMetrics 45% & Omniture Summit 25% - see more… Best Blog — Occam's Razor – Avinash Kaushik 53% & Eric Peterson – Web Analytics Demystified 14% - see more… To see all of the "Best of" Web Analytics survey results - please visit our industry survey archives.

Latest Industry News

Quantivo Affinity Web Analytics Offers New Insights About Online Customer Behavior (Business Wire via Yahoo! Finance) NEW YORK----Quantivo, a pioneer in customer behavior analytics, today announced that its Affinity Analytics Software-as-a-Service uncovers online customer behavior patterns with just a few key strokes. WebTrends Conference Engages Customers Long Before They Arrive (Centre Daily Times) WebTrends , a leading provider of web analytics and marketing optimization solutions, has changed the format of its annual customer event to ensure attendees walk away with information and best practices tailored to their unique marketing and business objectives. Challenging Times and Limited Resources Drives Motorola to Make Metrics and Analytics Work with HardMetrics (Centre Daily Times) HardMetrics, a software provider of on-demand analytics for call center driven businesses will host a webinar, Making Metrics and Analytics Work in Your Company – a user’s guide to solutions. This web event for executive and operational managers is on Thursday, January 22, at 2PM EST. This webcast helps attendees learn first-hand how to impact their business’ top and bottom lines by using ... More News >>

Ask Corry

Corry Prohens is the managing consultant at IQ Workforce and one of the leading Web and Marketing Analytics recruiters in the country. As an active member of the Web Analytic Association and Direct Marketing Association, Corry and his team have developed an unusually robust network of clients and candidates. Analytics disciplines are becoming increasingly interwoven. Corry's team is at the forefront of this evolution, providing the best possible career opportunities for their candidates and the best talent for their clients. IQ Workforce represents top firms and individuals from the agency world, analytics vendors and end-clients.

email: cprohens@iqworkforce.com

phone: 516.802.7700

web: http://www.iqworkforce.com

blog: http://www.iqworkforce.com/blog/