8 Ways Independent Consultants Help Agencies Attract New Business

You’ve just put your heart and soul into the biggest pitch of your career. You’re confident you nailed the creative portion, showering the prospective client with a variety of innovative ideas. Still, you’re sweating. There’s a lot riding on this deal. If you win, you’ll have signed the largest account in your marketing agency’s history,…


Does Your Marketing Team Need a Technology Consultant?

Technology permeates nearly every facet of marketing today. The modern marketing team is powered by a mix of marketing automation platforms, email marketing applications and social media channels such as Facebook, Twitter and LinkedIn. Add a layer of analytic and customer intelligence databases, and suddenly marketing looks a lot more technology- and data-driven than it…


3 Ways Independent Consultants Can Help Transform Your Org Chart

When the time comes to make changes, organizational transformation can be extraordinarily difficult. While businesses must respond to disruptive forces in the market, new competitors and emerging technologies, they may not have the internal expertise to navigate evolving territories. One way to deal with this is to hire an independent consultant to lead your transformative…


How Big 3 Strategy Consultants Can Move Toward Independence

If you’ve got experience working with one of the world’s “Big 3” management consulting firms – McKinsey & Company, Boston Consulting Group or Bain & Company – you already know you’ve got an impressive story to tell. After all, you’ve been involved in helping world-class organizations solve some of the toughest business problems around. By…


2 Degrees of Separation: The Value of the Trusted Network

Remember Six Degrees of Kevin Bacon? The goal was to find the shortest link – in six or fewer steps – between the actor and any other Hollywood personality. Players quickly discovered that the connections usually turned out to be close ones. Search Google for almost any actor’s name combined with the phrase “bacon number”…