Conversion Rates: How High Is Up? by Jared Waxman

In my role at Intuit colleagues are always asking me what a “good” conversion rate is, what the “average” is, or what ours “should be. If you want people to take action on your data insights, you have to put it within the right context, and the fact is that many business folks don’t have…


The Perfect Storm

No, not the movie. No, not the financial industry. The other perfect storm – the web analytics and online marketing contract market! As with those other storms, there are many forces converging on these communities that are creating a real shift in the way work is getting done… Force #1: Maturity The web analytics, SEO…


Analytics & Search Contracting Market

It seems like there should be a more perfect instrument for bridging the gap between contractors and opportunities around the country. As I have said before in this blog, the fastest growing piece of our business (placement of analytics and search marketing professionals) is the consulting / contracting market. As the industries mature, more professionals…


Good Clients make Good Recruiters

In a previous life, my role was to train recruiters. I used to teach them that the most valuable thing that you have in this world is TIME. You only have so many hours in the day to make all of the contacts, build the right relationships, do all of your blocking and tackling. So…


Guest Blogger David Evans on “Social Media in Marketing”

David Evans is President of Digital Voodoo, a Social Media Consulting Company that our team has partnered with on behalf of several major clients. Dave’s firm is currenly developing a social media strategy for Meredith Corporation (via IQ Workforce) and has worked with leading companies such as Microsoft, HP, Southwest Airlines, AARP and PGA Tour…