Data Integrity: the fundamental characteristic of actionable analytics

Across all analytical marketing professions, data integrity is guarded and protected like money in a vault. A major advantage of web analytics over traditional market research methods is the ability to collect and analyze all data, not just sample data. Do you remember the exit polls of the 2000 Presidential election, where myopic sampling methods…


An Interview with Aaron Gray

Aaron Gray spent the last eight years as a consultant and executive at two of the top web analytics vendors (Webtrends and Coremetrics). Like many web analytics practitioners, Aaron recently left his job and started a career as an independent web analytics consultant. Since many people in the space seem to be interested in this…


Recruiting in the Dark

Ridiculous but true: We fill 87% of our jobs when we are working directly with hiring managers. We fill 18% when we work with HR managers. I am not going to bash HR people. They are in an impossible position. We recruit for web analytics and search marketing positions all day, every day. HR recruits…


An Interview with Eric Peterson, President of Web Analytics Demystified

1.   We have seen a major uptick in the volume of talent inquiries over the past few months – especially compared to the same period last year. How is business for Web Analytics Demystified? Have you seen a similar increase in inquiries for your consulting services? Without a doubt. I had half-expected 2009 to be quite…


“Fit Factor” Checks via Social Media

I read an article on WebGuild recently that talked about the hiring practices of the town of Bozeman, Montana. The town has been requiring that applicants for town positions provide their passwords to social networking sites and email accounts. Their application reads: “Please list any and all, current personal or business websites, web pages or…