An Interview with Peter Howley of Empirical Path, Digital Analytics Consultancy

Peter Howley has been an independent web analytics professional for the past four years. Prior to that he has a great background in advertising measurement and market research. He recently teamed up with Jim Snyder and the two re-launched Empirical Path, a digital analytics consultancy. Peter was kind enough to answer the following questions: 1.   Peter,…


An interview with Stéphane Hamel, Web Analytics Association Board member

Stéphane Hamel is a freelance consultant with over 20 years of experience. Based in Québec, Canada, he is the creator of the popular Web Analytics Solution Profiler tool which he recently sold to iPerceptions, long time tutor of the UBC Award of Achievement in Web Analytics program and teacher of a graduate-level, full semester course…


An Interview with Rudi Shumpert, Beyond Web Analytics Podcast and Blog

Rudi Shumpert is a web analytics practitioner in the Atlanta area. Last year he launched a podcast series that has become very popular in the web analytics community: Beyond Web Analytics. Rudi has enlisted some of the top web analytics practitioners in the world to help with his podcasts and has had an amazing list…


Developing Your Elevator Pitch

An elevator pitch is a 30-60 second sound bite that explains who you are and what you do.  Per the name, you are supposed to be able to deliver it before the elevator doors open at the lobby. You are supposed to use plain and simple language so that anyone, in any context, can understand what you…


Resources for Web Analytics and Digital Media Freelancers

For a variety of reasons (discussed at length in previous posts), there has been a huge increase in the number of freelancers / contractors in the digital analytics world.  Now that the economy is coming around and headcount is being freed up in corporate America I am personally curious to see if the pace of…