In this episode, the Beyond Web Analytics team talks with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook. The group explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy concerns, suggestions for starting to market and measure on Facebook, the nuances of “like”, and what Webtrends is doing to meet the needs of their customers.
The group also dives into the value proposition of why companies are marketing more and more on Facebook, and explores whether Facebook is just for B2C companies or are there opportunities and value for B2B companies as well.
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