Web Analyst/SEO | ||
| Availibility: | Available | |
| Date Posted: | Mar 24, 2010 | |
| Location: | Indianapolis, Indiana or Remote | |
| Resume: | Web Master, Web Designer/Developer, Web Analytics, Information Architect, UI Designer, Online Marketer, since 1996, the titles change as the internet industry matures but underneath remains a solid skill set that continues to develop with new technologies and social engagement.
Experienced in use of online technology and the integration of online and offline efforts, ensuring that public facing websites are easy-to-use and efficient for users, while producing the desired business results with an effective ROI through use of analytics, SEO, SEM and Usability practices. - KPI development and reporting - Implementation and reporting of web analytics. - Experienced working with high traffic and e-commerce websites. - Experience in SEO/SEM, strategies and success measures - Designing and conducting different types of user research studies. - Excellent information architecture and interaction design skills. - Experience in an agile development environment and knowledge of project lifecycle issues. 9/2007 – 3/2010 eCommerce Analyst The Finish Line • Implementation of Omniture SiteCatalyst, Recommendations & Discover • Implementation of mobile commerce site and analytics. • Implemented SEO strategies to increase natural and paid search activities • Collaborate with development in the planning and development of effective online solutions. • Contribute to online usability standards to ensure that the website is effective and consistent user experience. • Create documentation outlining recommendations to improve usability including blueprints, wireframes. • Conduct evaluations of online content and applications and suggest improvements. • Suggest, plan and conduct appropriate user research, A/B and multi-variant testing • Analyze user traffic, conversion and behavioral data, recommend modifications and present findings. • Investigate, evaluate and recommend new and emerging usability techniques, technologies, and methodology process improvements. • Maintain and ensure data integrity and quality providing insights for creative measurement • In-depth knowledge of online marketing and optimization best practices and strategies • Identified project requirements and defines business requirements for Web Analytics solutions • Measure the impact of social media on the overall marketing efforts • Current with the rapidly changing web analytics, SEO, mobile and social media monitoring marketplace • Translated organizational goals into key performance indicators (KPIs) and measure performance against the KPIs in customized web reporting solutions • Generate and analyze weekly and monthly reports using website activity data from a number of analytical packages and other data source 9/2000 – 8/2007 Web Developer National FFA Organization • Implemented and managed the development and growth of the organization’s primary website facilitating exponential growth in its use to attain over 10 million unique visits a year from 250,000. • Developed and implemented cross program marketing strategies and use of ffa.org, gaining broader exposure to all programs. • Developed training materials • Implemented a complete redesign of FFA Unlimited which resulted in 40% increased sales for the e-commerce. • Managed online commerce store implementing cross-marketing to achieve greater sales through e-mail campaigns, product cross-over identification, and program ties to marketed products. • Developed and implemented an independent organization’s online store in partnership with the organization. • Implemented, managed and analyzed online Analytics to move organizational goals forward. • Developed and implemented SEO strategies • Developed and implemented Information Architecture and multiple Web interface applications and systems for visitor registration, candidate application and scoring, jobs database, career explorer, online evaluations, communications, website administration and career exploration. • Assisted in the installation, upgrading, security setups and maintenance of the Peoplesoft Enterprise Financial Software utilizing People tools. • Working with a team, designed and implemented a membership system within the Peoplesoft software moving the organization from a manual process to an automated one. • Administered web server accounts and domains 1996 – 2001 Owner/Web Developer HawkNet1, Inc. • Owned and managed independent web design and marketing business. • Leader in local area for introducing businesses to use of the web for promotion. • Created dynamic, interactive and professional web sites for numerous and diverse clients, including: Cheever Racing, Riley & Scott, Inc, Lexington Herald-Leader, Charleston Area Medical Center, University of Kentucky (various departments). • Provided instruction, creative, photography, marketing & editing services to meet the business objectives of clientele • Pioneer in the use of online analytics to increase customer’s ROI 1993-1999 Owner/Business Manager Superior Instrument Service • Established service organization for maintaining medical analyzers. • Developed marketing strategy, sales materials and advertising literature. • Maintained all accounting, customer calls, and inventories, shipping and ordering. 1985-1996 Data/Electronic Tech 1 University of Kentucky Medical Center • Managed team of three technicians to provide hardware and software support for 450 departmental PCs. • Implemented network structure for $5 million laboratory system. • Developed connective programs to allow laboratory system to access hospital mainframe. • Served as laboratory liaison to university and hospital IT departments to address needs and facilitate communication between departments. Technical Training and Certification • SEO Strategies for Marketing Online 2006 • Macromedia/Adobe ColdFusion Advanced Web Development 2004 • Macromedia/Adobe Dreamweaver – Certified 2003 • Peoplesoft, Tools, Tools II, Security, Portals and Peoplecode 2001 - 2002 • Usability Engineering, Jacob Neilson 1999, 2002 • CNA Advanced Novell Network Admin 4.x Certified 1996 • CNA Novell Network Admin 3.x – Certified 1996 • Windows Desktop Support & Admin – Certified 1996 • LAN Management and security 1995 • A+ PC Tech Support 1996 Training Conferences • Macromedia MAX 2003-2006 • HCI Usability 2005 - 2006 Education Lexington Community College Marketing and Networking University of Kentucky,. Management, Communications William Rainey Harper College,. Accounting Central Missouri State University, Art/Graphic Design |
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| # Years of Web Analytics Experience: | 5 | |
| # Years of SEM Experience: | 3 | |
| # Years of SEO Experience: | 14 | |
| Expert skills / experience in: | SEO, Usability, Omniture Analytics, ForeSee Surveys, HTML, CSS, XML | |
| Proficient skills / experience in: | Omniture Discover, Test& Target, Google Analytics, SEM, Mobile Analytics, Javascript, | |
| Knowledge of: | Joomla, Peoplesoft, PHP, Google Site Optimizer, Google Adsense/Adwords, Channel Advisor, DART | |
| You should also know that: | Experienced with enterprise level analytic implementations, KPI development and SEO to increase Natural Search | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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