Digital Analytics Manager | ||
| Availibility: | Available | |
| Date Posted: | Mar 15, 2010 | |
| Location: | Los Angeles | |
| Resume: | Proven Product Management and Leadership in Web Analytics
Successful Record of Brand Strengthening Creative strategist with the demonstrated ability to achieve competitive gains and improve profits ➢ In-depth understanding of web analytics and product marketing in social media ➢ Entrepreneurial and disciplined ➢ Exceptional team-builder with field-tested leadership style ➢ Cross-industry experience with demonstrated project management skills Experience and Accomplishments Digital Analytics Manager June 2009-Present Lunchbox, L.P. Managing development, insights, and analysis for Lunchbox’s clients Develop and Manage online reporting tools, including Omniture, Radian6 and Google Analytics Lead continuous optimization of online acquisition funnel for each brand Create product requirements, functional specifications and manage online product roadmap Implemented A/B testing process for all campaigns Key Accomplishments ➢ Increased Brand awareness, purchase intent, and other KPIs by providing key insights and analysis for dozens of CPG partners. ➢ Developed entire reporting structure and APIs from scratch. Product Marketing Manager, JDate April 2007-May 2009 Spark Networks, Inc. Accountable for the continued growth of the largest niche dating website in the world Deployed multi-phased site redesign Analyzed various metrics to improve user experience and obtain new customers Wrote functional specs with goals, metrics, and business objectives Collaborated across departments to execute product plans Improved company understanding of customer behavior with a goal of increasing marketing efficiency; this shifted the budget to direct response dollars, saving over a million dollars a year Optimized efficiency of SEO, Paid Search, Display Key Accomplishments ➢ Directed the phased deployment and A/B testing for site redesign, using Omniture, to significantly increase subscriptions, page views, and member to member communication ➢ Implemented new splash page, landing pages, and an improved registration process that increased visitor conversions by 8% ➢ Increased efficiency by 56% in direct marketing spending by focusing less on branding and more on direct response marketing Field Organizer March 2006-March 2007 MoveOn.org Built and developed volunteers and staff stage local media events across ten states and run the national campaign to get out the vote in the 2006 Congressional elections. Recruited and trained volunteers, including implementing a leadership structure within the volunteer base Developed councils to put on local media events with a goal of framing the debate in the election around specific issues Managed paid and volunteer staff based in Los Angeles to help get out the vote in the successful campaign titled Operation Democracy Key Accomplishments ➢ Successfully garnered local media attention in media markets as large as the Los Angeles DMA ➢ Implemented the Caught Red-Handed campaign to highlight scandals of targeted candidates ➢ Exceeded regional recruitment goals by running the largest national phone bank in the country Guest Lecturer March 2008 LMU ➢ Taught undergraduates about marketing and communications in traditional and social media marketing, helping students prepare to enter the workforce |
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| Education & Certifications: |
MBA candidate emphasizing in Business Leadership at Pepperdine University, 2009-10
BA in Political Science, Education Minor University of California, Davis, 2002-6 Technical Skills Proficient in Microsoft Office programs, SPSS, SQL, Omniture, WebTrends, Google Analytics, Radian6, Pro Clarity, Visio, JIRA, and HTML |
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| # Years of Web Analytics Experience: | 5 | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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