Sr. Web Analytics | ||
| Availibility: | Available | |
| Date Posted: | Mar 03, 2010 | |
| Location: | Mission Viejo, CA | |
| Resume: | Summary
A results-oriented Web analyst and Market Research Professional with a proven track record of helping companies to achieve their Marketing and Business goals. Proficient at creating customer-focused solutions that yield deeper insight, actionable tactics and successful marketing strategies. High-energy leader recognized for initiative, flexibility, and enthusiasm. Excellent communication, presentation, analytical, negotiation and interpersonal skills. Experience encompasses corporations such as FIAT, Nokia and Ebay.com; small privately owned companies; consumer and business to business orientations; customer, vendor and advertising agency environments; and domestic and international engagements. Innovative and strategic thinker who loves to think outside the box. Extremely strategic, creative, thoughtful and self-motivated with international professional experiences. In addition, Nicolas is Bilingual (Spanish-English) and a skilled and experienced trainer, with experience in the Education field as a Professor in Universities. Specialties Conceptualization, planning, development and managing of web analytics and market research strategies for companies. Expertise Project Management and Team Leading. Web Analysis and Results Presentation. Competitive Analysis and Business Development. Work Experience Invensys Operations Management, Invensys Division (Lake Forest, California) 12/2008 to 1/2010 Senior Web Analyst • The company: Invensys is a global technology group, supplying solutions to monitor, control and automate industrial processes. They have 10K+ employees worldwide, and their stock market symbol is ISYS.L • Duties: Web Analysis and Optimization, SEO/SEM Performance Monitoring and Reporting. PPC analysis and optimization. Definition of Key Performance Indicators and User Segments. Online Dashboards Development. Developing of A/B and Multivariable testing for web pages and Landing pages. Third party Survey analysis and recommendations. Web and e-marketing campaigns management for Invensys Operation Management South America, including coordination, development, reporting and presentations. • Systems: Webtrends, Google Analytics, Exact Target and Salesforce.com MAPFRE Americas (Buenos Aires, Argentina) 05/2007 to 07/2008 Senior Business Intelligence Analyst • The company: MAPFRE one of the World’s Top Ten Insurance and Financial companies. Mapfre was listed in the Fortune Global 500 list on its 2008 edition. • Duties: Quantitative and Qualitative Market Research Analysis, Web Analytics and optimization, & SEO/SEM, Project Management • Systems: Omniture, Google Analytics, SPSS Box 1824 Consultoria Jovem (Porto Alegre, Brazil) 6/2005 to 05/2007 Communication and Market Research Consultant • The company: Box is a Brazilian Market Research company specialized in Behavioral Studies, with clients such as Fiat, Nokia, Nike and Coca Cola, among others. • Duties: Design and development of online and offline actions oriented to maximize Fiat and Nokia Trends web traffic and customer satisfaction. Web Analytics and reporting, focused on user’s behavioral data analysis. Management of online data recollection systems. Design, development and management of Market Research Studies. For different projects, worked on an ecommerce platform and a social-conversation oriented website. • Systems: Omniture, Google Analytics, Yahoo Analytics. Encuestas.com (Buenos Aires Argentina) 03/2001 to 05/2005 Project Leader • The company: Encuestas is a market research company focused on Web Based studies. • Duties: Design, development and management of Online Market Research Studies. Design and development of on line and off line actions oriented to maximize web traffic and customer satisfaction. Reporting. Customer related Project Management. Online data recollection systems management. • Systems: SQL Server, ClickTracks Education Georgetown University Master Degree in E-Business Management (2005) Universidad de Buenos Aires, Facultad de PsicologÃa Graduate degree in Investigation Strategies and Market Research. (2004 – Buenos Aires, Argentina) Universidad De La Plata, Facultad de Periodismo y Comunicación Social Degree in Communication Sciences, Major in Communicational Planning. (1997-2003– La Plata, Argentina) Other activities Market Research Coordinator at the Centro de EstadÃstica Aplicada al Comercio Electrónico (CEACE) From 10/2004 to 05/2006 • Duties: Planning and Management of Market Research for the e-commerce development. Developing of Statistical Measure Systems for the support of e-commerce organizations. Development of the E-Commerce Trust Index to be used by e-confiance. Professor at the Universidad Nacional de Lomas de Zamora. Facultad de Ciencias Sociales From 09/2004 to 07/2008 • Subject: Communication and Culture • Position: First as Professor, afterward promoted to Senior Professor Professor at the Universidad Nacional de La Plata. Facultad de Periodismo y Comunicación Social From 06/1998 to 07/2008 • Subject: Communication and Culture • Position: Professor Seminars \"Managing Logistic and supply chain in the new economy\" Seminar. Key Note Speaker: Phd Eitel LaurÃa. Date: July, 2005. Place: Universidad del Salvador, Buenos Aires, Argentina \"Managing Quality and Customer Satisfaction in the E-Business Era\" Seminar. Key Note Speaker: Phd Julio Guerrero Cusumano. Date: April, 2005. Place: Universidad del Salvador, Buenos Aires, Argentina. \"Administration and Financial Management of Communicational Projects\" Seminar. Key Note Speaker: Phd Eduardo Alegre Gávez. Date: Marzo-May, 2001. Place: UNLP, Argentina. \"Marketing and advertisement\" Seminar. Key Note Speaker: Lic. Daniel ZubirÃa. Date: August- September de 2001. Place: UNLP, Argentina. \"Media Communication and Organizations\" Seminar. Key Note Speaker: Lic. Gabriel Lamanna. Date: March-July, 2000. Place: Universidad Nacional de La Plata, Argentina. Languages English, Spanish, Portuguese |
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| Education & Certifications: |
Master Degree in e-business Management (Georgetown / USAL)
Bachelor degree in Communication Science (UNLP, Argentina) |
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| # Years of Web Analytics Experience: | 6 | |
| # Years of SEM Experience: | 3 | |
| # Years of SEO Experience: | 2 | |
| Expert skills / experience in: | Omniture, Google Analytics, Microsoft Office | |
| Proficient skills / experience in: | Webtrends, SPSS | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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