Digital Marketing Analyst | ||
| Availibility: | Available | |
| Date Posted: | Feb 19, 2010 | |
| Location: | Orlando, FL | |
| Resume: | SUMMARY OF QUALIFICATIONS
Web analytics, SEO/SEM and digital research professional with 7+ years of experience empowering decision-makers through information and insights. Diverse background working at B2B and B2C e-commerce and content companies in publishing, retail, travel, market research and pharmaceutical. Specializing in web traffic analysis and conversion-minded analytics implementations. Extensive SEO/SEM knowledge and search engine-friendly web content development with proven results. Strong analytical and planning skills, combined with the ability to coordinate the efforts of many to meet organizational goals. EMPLOYMENT HISTORY Bonnier Corporation, Winter Park, FL Senior Manager Audience Development & Analytics, 12/2009 - Present Interactive Analytics Manager, 8/2007 – 12/2009 * Manage all facets of digital media tracking and analysis for 50+ websites across six content groups averaging 22 million page views per month * Created company-wide web analytics standards across different web solutions such as Java, WordPress, Drupal, vBulletin and rich-media. * Created custom web analytics implementation solution for 58 websites. Worked with IT to implement Omniture and Google Analytics tracking. * Used advanced segmentation analysis, A/B and multivariate testing to make usability decisions resulting in increased conversion rates and website traffic * Omniture and Google Analytics implementation specialist Self-employed, 10/2005 – 8/2007 Digital Media Consultant / Orlando, FL * Outsourced my services to advertising firms and companies who did not have an internet marketing department. * Provide SEO, PPC, SE-friendly copywriting and website usability consulting services to clients. * Trained staff in all facets of search engine marketing including web traffic analysis, paid and natural search campaigns to build the new department. F&S Communications, 9/2003 – 9/2005 Internet Marketing Manager / Miami, FL * Developed a complete internet marketing program where none previously existed. Program now serves as a guide for new hires and future departmental growth. * Devised marketing strategy to generate leads and sales from website traffic. * Create and implemented SEO strategies based on the market * Expert in PPC campaigns using Google AdWords, Yahoo, MSN Search and bid-management software. * Organized and implemented strategic partnerships and advertising campaigns across several industries. * Developed system to report web analytics utilizing proprietary and industry-standard software such as WebTrends, Omniture, Hitbox and DeepMetrix. * Created weekly and monthly reports for clients by analyzing web marketing metrics and suggest/implement improvements * Negotiated marketing contracts with websites and online magazines. * Optimized the written content for client websites including travel, aero, floral and consumer goods industries * Achieved 300% traffic improvement in the wedding travel marketing vertical for the firm’s largest client * Developed written marketing collateral and website content to deliver a targeted and cohesive message. Brand Institute, 12/2001 – 9/2003 Business Analyst / Miami, FL – Promoted in 2003 After the success of the proprietary research software development, I was tasked to do the same for all of the departments of the company. Reported directly to the Executive Vice President. Research Coordinator – Promoted in 2002 * Designed business processes for the development of proprietary software used by the research department reducing the risk of errors and increasing efficiency. * Created the user manual for the software. * Assigned and managed the projects of the Research Department. Researcher and Assistant to the CIO * Developed branding strategies for medical and consumer products. * Conduct market research for pharmaceutical and consumer products. * Analyze market trends and data |
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| # Years of Web Analytics Experience: | 7 | |
| # Years of SEM Experience: | 7 | |
| # Years of SEO Experience: | 7 | |
| Expert skills / experience in: | Web analytics, SEO, SEM | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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