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Senior Web Analyst


Availibility: Available
Date Posted: Nov 24, 2009
Location: Turlock, CA
Resume: Career Summary
Omniture certified web analyst with five years experience using Omniture SiteCatalyst, Omniture Discover, Unica NetInsight and Google Analytics for enterprise websites. Strong analysis background in developer services and content. Has a strong engineering background including HTML and JavaScript. Able to work independently and proactively with little direction and generate measurable results. Inquisitive nature consistently improves understanding in web analytics and related fields.

Professional Experience

THRIVALYTICS, Turlock, CA 2009
Owner
Providing end-to-end Search Engine Optimization and Web Analytics services to the California Central Valley and beyond.

SUN MICROSYSTEMS, INC., Menlo Park, CA 2005-2009
Senior Web Analyst 2006-2009
Served as the primary web analyst for the services, product and technology hubs of the Sun Developer Network and Netbeans.org. Provided process-oriented, ad-hoc and automated reporting and analysis.
• Developed a web analytics strategy process to create consistency and improve return on investment. This process involved best practices for translating business goals into KPIs, benchmarking, reporting requirements, automation, presentation and analysis.
• Provided monthly analysis to developer services team outlining key areas for improvement.
• Promoted the effective use of SEO while serving as SEO evangelist.
• Hosted two web analytics summits with industry experts (Eric Peterson and Avinash Kaushik) to improve the understanding and adoption of web analytics within and beyond my organization.
• Frequently provided one-on-one Omniture SiteCatalyst training for new users within and beyond my organization.
• Developed, deployed and analyzed website visitor surveys to improved voice of customer.
• Implemented blog feed tracking with FeedBurner to measure our blog success while awaiting
corporate solution.
• Recommended the removal of content from password protection to greatly improve customer adoption of Sun Java Studio Creator and Sun Java Studio Enterprise.
• Provided continuous analysis to optimize ad targeting promoting our products and services to developers on the Sun Developer Network. Customized OpenAds implementation to our needs.
• Shared my knowledge with the web analytics community through my blog at http://blogs.sun.com/itsnotmetrics. Also maintained an internal blog.




Dustin Wallace Page 2

Intern – Web Metrics 2005
Determined the viability of web analytics for the Sun Developer Network.
• Learned about the field of web analytics.
• Learned how to use Omniture SiteCatalyst and Omniture Discover.

NASA, San Jose, CA 2004
CAMCOS Research Assistant 2004
Researched various numerical methods to solve double integral equations given discrete data.
• Programmed Matlab code to solve various mathematical equations numerically.
• Prepared and gave presentation and book of findings to NASA representative.

Prior experience includes executive assistant at Timeline Design, bookkeeper at Jollies Food Co. and head customer service at Ross Stores, Inc.

Education
Course in Probabilistic Analysis at Stanford University, Palo Alto, CA

BS, Applied & Computational Mathematics, San Jose State University, San Jose, CA
Dean\\\\\\\\\\\\\\\'s Scholar
Focus courses included C, Java and Assembly

AA, Liberal Arts – Computer Science, DeAnza Community College, Cupertino, CA
Magna Cum Laude

Diploma, A Beka, Pensacola, FL

Training
Omniture Certified Professional - Implementation
Project Management certification from MindLeaders
MS Project certification from VTC Online University

Community Service
Served faithfully in the capacity of church organist/pianist for fifteen years and directed various vocal groups.

Other
Taught over fifty piano students over the course of seven years.
Maintains freegospelresource.com to provide free/pay music resources for church musicians.
Managed an online book business through Amazon.com.
Education &
Certifications:
BS - Applied & Computational Mathematics
Omniture Certified Professional - Implementation
Compensation: $35-$100/hr
# Years of Web Analytics Experience: 5
# Years of SEO Experience: 5
Expert skills / experience in: Omniture, Google Analytics, Unica
Contact for Availibility: contractor@iqworkforce.com
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