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Technology Project Consultant/Web Analyst


Availibility: Available
Date Posted: Nov 12, 2009
Location: New York
Resume: SUMMARY
Proven, experienced leader in technology project consulting and management services with expertise in web analytics, online and mobile product development.


EXPERIENCE
March 2009 – Present
Technology Project Consultant β€’ Denver, NY
Experienced professional providing technology project consulting and management services to clients with demonstrated success in:
β€’ Web analytics reporting & analysis (WebTrends, Google Analytics, Unica NetTracker, Clicky)
β€’ Directing all phases of web-based and mobile development projects from conception to completion
β€’ Managing cross-functional distributed teams
β€’ Problem-solving and creative ideation
β€’ Selecting development partners, managing developer relationships, maintaining contracts, accounting
β€’ Gathering requirements, specification development, software design, research, analysis

Web Analytics Initiatives:
β€’ Web analytics tool research, selection and implementation management for over a dozen rich internet applications


October 1999 – March 2009
Director, Online and Software Development β€’ Kaplan, Inc., New York, NY
Creative, accomplished leader for the Kaplan Test Prep & Admissions division of Kaplan, Inc. (A Washington Post Co. – NYSE:WPO) with strong expertise in:
β€’ Web analytics reporting & analysis
β€’ Directing all phases of web-based and mobile development projects from conception to completion
β€’ Managing cross-functional distributed teams
β€’ Selecting development partners, managing developer relationships, maintaining contracts, accounting
β€’ Gathering requirements, specification development, software design, research, analysis
β€’ Managing asset development, product testing

Web Analytics Initiatives:
β€’ Took lead in identifying issues with web data and data collection methods for Kaplan’s flagship web site www.kaptest.com. Researched, recommended and developed implementation plan for new analytics tool (Google Analytics), identified key performance metrics across business teams and developed weekly and monthly reports. Organized and lead an interdisciplinary, cross-team web analytics committee to discuss current issues with respect to measuring kaptest.com data as well as emerging topics in web analytics.

β€’ Researched and selected an SEO vendor to assist with site optimization during an ongoing, major site redesign project. Worked with internal web teams to implement vendor’s SEO recommendations across the site.


December 1997 – October 1999
Senior Producer/Writer β€’ Boron, LePore & Associates, Inc., Fairlawn, NJ
Producer/writer, played an integral role in the formation of first in-house, interactive media group, whose mission was to increase the effectiveness of client marketing efforts through the use of innovative technologies. Demonstrated success and expertise in:
β€’ Developing content and interactive script-writing
β€’ Designing interfaces and program navigation
β€’ Interviewing, reporting, writing and editing
β€’ Managing project teams including graphic designers, production artists, programmers & support staff


January 1993 – December 1997
Producer/Writer β€’ Times Mirror Multimedia/Ehrlich Multimedia, Park Ridge, NJ
Producer/writer for interactive multimedia software company creating award-winning software and online products for a wide range of audiences including healthcare professionals, medical students, college students, and home consumers. Demonstrated success and expertise in:
β€’ Managing large-scale software projects
β€’ Developing content and interactive script-writing
β€’ Designing, prototyping, producing, and interface design
β€’ Developing program specs, schedules, and budgets
β€’ Hiring/directing talent including authors, consultants, production crews, voice-over artists, and composers


August 1991 – December 1992
Freelance Editorial and Production Assistant β€’ New York, NY
While pursuing graduate studies, provided the following organizations with research, reporting, copy-editing, editing and production assistant services: THIRTEEN-WNET, Discover Magazine, Gale Research, Inc., The Earth Summit Times, Gordon & Breach Science Publishers and The Rockefeller University Press.

August 1990 – August 1991
Copy and Production Editor β€’ The Rockefeller University Press, New York, NY
Responsible for all aspects of publishing The Journal of Experimental Medicine from manuscript to bound volume.

June 1989 – August 1990
Research Assistant β€’ The Rockefeller University, New York, NY
Assisted in various research functions of The Laboratory of Neuroendocrinology, including studies relating to Alzheimer\\\\\\\'s disease in humans, aging, stress, and nerve-cell development; responsibilities included carrying out experiments, statistical analyses, performing biochemical assays, and analyzing tissue.


EDUCATION
June 2010 (Anticipated)
Certificate in Web Intelligence/Web Analytics
University of British Columbia – Vancouver, Canada & University of California, Irvine – Irvine, CA (joint program)

December 1992
Master of Arts in Journalism with a Certificate in Science and Environmental Reporting
New York University β€” New York, NY

May 1989
Bachelor of Arts in Psychobiology with High Honors from Department of Psychology
Mount Holyoke College β€” South Hadley, MA

Summer 1988
Certificate awarded for successful completion of Field Program \\\\\\\"Endangered Monkeys: Experimental Social Ecology, Catemaco, Mexico\\\\\\\"
The School for Field Studies β€” Beverly, MA


MEMBERSHIPS/AWARDS/HONORS
Web Analytics Association Member β€’ Awarded University Scholarship, New York University for study in the Science and Environmental Reporting Program β€’ Published in the Society of Neuroscience Abstracts in 1990 (number 16:144.17) β€’ Designated a Mary Lyon Scholar, Mount Holyoke College β€’ Elected to Sigma Xi, The Scientific Research Society of North America, as an Associate Member
Education &
Certifications:
EDUCATION
June 2010 (Anticipated)
Certificate in Web Intelligence/Web Analytics
University of British Columbia – Vancouver, Canada & University of California, Irvine – Irvine, CA (joint program)

December 1992
Master of Arts in Journalism with a Certificate in Science and Environmental Reporting
New York University β€” New York, NY

May 1989
Bachelor of Arts in Psychobiology with High Honors from Department of Psychology
Mount Holyoke College β€” South Hadley, MA

Summer 1988
Certificate awarded for successful completion of Field Program \\\\"Endangered Monkeys: Experimental Social Ecology, Catemaco, Mexico\\\\"
The School for Field Studies β€” Beverly, MA
Compensation: $40 - $150 per hour
Contact for Availibility: contractor@iqworkforce.com
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