Seasoned Analyitcs / Optimization Practitioner & Advisor | ||
| Availibility: | Available | |
| Date Posted: | Oct 09, 2009 | |
| Location: | Portland, OR (travel full-time) | |
| Resume: | Professional Experience
Webtrends Portland, OR 2004 - 2009 Director of Business Development 2008 – 2009 Report to: Vice President, Partner Development Drove strategy and execution for the Open Exchange partner and developer program with a long-term focus on building value for the company and Webtrends customers through growth of the ecosystem of integration partners and application developers creating solutions for the Webtrends platform. • Developed a new integration partner and application developer program with a clear value proposition for partner and developer participation, overcoming the challenges presented for growing a robust ecosystem when you’re not the category leader • Designed or drove design of integrated solutions; oversaw integrated solution development; drove packaging and product marketing activities • Changed the focus of the company’s Open Exchange partner program from offering broad “integration capability” requiring consulting services to scope and deploy, to offering discretely packaged, partner-enabled solutions and applications requiring no scoping and deployed operationally Enterprise/Executive Solution Consultant 2007 – 2008 Report to: Sr. Director, World Wide Customer Support Partnered with executive management at strategic accounts to set long-term vision for success with web analytics and Webtrends solutions while driving successful execution of enterprise solution designs. • Designed and oversaw execution of the most complex, demanding, and high-risk customer solution roadmaps; often assigned to rescue at-risk accounts, retaining 100% • Created a new cross-departmental business process and overlay support team to ensure successful sale and delivery of new product set with particularly complex implementation requirements, resulting in elimination of RMA requests for the product • Established operational metrics and dashboard to communicate to executive staff the effectiveness of the new business process and the SWAT team at producing successful implementations and retaining at-risk revenue Sr. Manager, Best Practices & Methodology (Services Engineering) 2006 – 2007 Report to: Vice President, Client Services Charged to build a new team with responsibility for capturing and curating field-generated knowledge, best-practices, and solutions and generating repeatable offerings and practices to improve services delivery efficiency. • Built the new team and operational processes, and launched a collaborative documentation and knowledge sharing platform (a wiki), centralizing best practices knowledge and giving customer-facing employees immediate access to innovations and intellectual property developed by peers in the field; shortened time between new practice development and practice application across relevant clients • Created a partner-product integration design process and drove the design of services offerings to integrate Webtrends products with partner products • Developed sales and marketing messaging that successfully positioned Webtrends consulting as \\\\\\\"enterprise-class solution consulting for complex enterprises\\\\\\\" as an effective counter to the competition\\\\\\\'s \\\\\\\"web analytics is easy\\\\\\\" messaging Manager, Strategic Services 2005 – 2006 Report to: Vice President, Client Services Built a business consulting practice responsible for the design of Webtrends analytics solutions aligned with customer business objectives to drive ROI. • Successfully changed the focus of Webtrends consulting services from “software configuration” to design and delivery of business solutions and processes that drive ROI, improving customer satisfaction and retention • Developed packaged service offerings ranging from pre-defined implementation packages to on-going “insight on demand” packages providing data insight and strategic recommendations for customers without in-house expertise • Recruited and mentored mix of new and experienced web analytics consultants; defined process, deliverables, and tools Principal Strategic Consultant 2004 – 2005 Report to: Vice President, Client Services Recruited to Webtrends to bring marketing and e-commerce optimization services to Webtrends customers. Quickly recognized much more pressing need to drive improvements in solution design and implementation. • Successfully evangelized the incorporation of marketing-savvy business consultants and a formal solution design process into the implementation delivery methodology, planting the seed that led to wholesale change of the implementation methodology • Designed and oversaw the implementation of the global analytics strategy for HSBC, delivering standardized and normalized e-business and marketing performance metrics for nearly 200 business units; championed adoption of the language and strategies of traditional online retail to help HSBC marketers see themselves as retailers of banking products • Consulted with clients such as Kmart and Bristol-Myers Squibb on the development of KPIs and KPI scorecards to enable managers and contributors across the organization to make business decisions based on the metrics that truly reflect performance drivers of the business Coremetrics (formerly WebCriteria) Portland, OR Senior Consultant, Strategic Services 2001 – 2004 Report to: Director, Strategic Services Recruited to create conversion performance measurement models and drive conversion optimization for Fortune-class clients such as Bank of America, MasterCard, and Alltel. • Worked with Bank of America to drive up online application conversion rates by as much as 30% across 3 business units; lift achieved through recommended modifications to application process, interface design, page layout, content & copy, and customer marketing tactics • Drove successful conversion optimization efforts at customers across multiple industries, including Bank of America, MasterCard, Citibank (formerly CalFed), Alltel, and AT&T • Had significant input into product feature development, prioritization, and design Tweak Interactive Portland, OR Founder / User Experience Architect 1999 – 2001 Founded Tweak Interactive, a UCD (user-centered design) oriented strategy/design/development shop to provide goal-driven online strategy and interactive design to mid-market Pacific Northwest companies. • Pitched, created, and oversaw the execution of the e-commerce site strategy for Castor & Pollux Pet Works, an ultra-premium pet products company, delivering an intuitive yet lush customer experience complete with a cross-sell mechanism, persistent cart, wish-list, and replenishment reminders – all connected to legacy ERP and CRM • Pitched and delivered user-experience strategies for multiple ecommerce and customer self-service sites for OnCorp!, a ScottishPower subsidiary delivering high-speed internet access over power lines • Evangelized the power and value of a customer-centered approach to strategy and design both internally and externally; won-over reluctant designers and clients by inviting them to observe customers live in usability testing DownStream (The Tyee Group) Portland, OR Manager, DownStream Interactive Group 1997 – 1999 Report to: Division President Launched DownStream Interactive Group (dig), the interactive media division of an existing sound and video house, as part of an effort to expand offerings based on core company capabilities. Offered services in eCommerce strategy, design & production; commercial DVD design and production; multimedia design and production; and video encoding. • Led the team that developed storyboards, prototypes, and interactive demos for 800 Electronics (800.COM), helping the company secure venture funding • Developed and led the execution of a process to shoot, process and deliver 34,000 digital product images in 4 weeks for Drugstore.com; completed the most profitable project in company history • Led design, production, and development teams on multimedia projects for companies such as Nike, adidas, Hewlett-Packard, Toshiba, SprintPCS, and Intel Education The Evergreen State College Olympia, WA Bachelor of Arts, Psychology 1995 • Emphasis on interpersonal dynamics (systems theory), and childhood cognitive/affective development • Additional work in social theory, group dynamics, theory of religion, and pop-culture |
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| Education & Certifications: |
Associate Instructor, University of British Columbia (Achievement Award in Web Analytics)
Instructor, Portland State University (Digital Marketing Strategies Certificate, Measuring and Optimizing Your Web Site) |
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| Compensation: | $1250/day; negotiated rates for longer contracts | |
| # Years of Web Analytics Experience: | 10+ | |
| Expert skills / experience in: | Measurement Strategy, KPI Definition, Analytics Business Process, Needs Analysis, Technology Selection & Implementation Design, e-Commerce Optimization (discrete projects and ongoing process) | |
| Knowledge of: | SEM/SEO Strategies | |
| You should also know that: | I deveoped the global measurement strategy and operationalization plan for HSBC; I have performed \\\ | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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