Web Analyst | ||
| Availibility: | Available | |
| Date Posted: | Sep 21, 2009 | |
| Location: | Omaha, NE or Remote | |
| Resume: | 10 years of experience in marketing, data analysis, and databases.
TECHNICAL SKILLS Languages: Visual Basic, .NET, HTML/XHTML, CSS, JavaScript, CGI/Perl, SQL, SAS. Applications/Programs: • Web-related: Omniture, WebTrends, CoreMetrics, Google Analytics, DreamWeaver. • Marketing: SAS Campaign Management, MapInfo geographic software, Claritas demographics. • Database/Statistical: Analytix relational database software, SPSS, Sachs Market Planner healthcare database software. • Other: Microsoft Office, Word Perfect, Lotus 1-2-3, Harvard Graphics. PROFESSIONAL EXPERIENCE Sept. 2008 ***, Omaha, NE. to Jan. 2009 Marketing Information Specialist • Developed company reporting for the marketing department. • Created marketing and advertising reporting for online and offline campaigns. • Researched, recommended and proposed new navigation, content, and look to redesign company web site • Started web analytics tracking, Ad Words, and SEO analysis. May 2006 ***, Omaha, NE. to March 2007 Web Analytics Manager • Managed web analytics for 160+ online retail web sites. • Implemented, maintained, and customized software by working with IT and project management which greatly improved the usefulness of the tool. • Improved how the company utilized and interpreted data, resulting in actionable decisions that increased conversion and revenue for the company. • Decreased abandonment for all sites and increased conversion by 11%. • Implemented database process for email marketing to maintain communications with customers. • Created segmentation of customers based off database. • Created customer lifetime value reporting with ongoing customer universe segment. • Trained employees on software and data interpretation. Dec. 2004 Ameritrade, Omaha, NE. to April 2006 Project Manager, Web Analytics • Improved prospect conversion, new account opening, & web site design by maintaining on-going web analysis & testing. • Strengthened the conversion process by investigating home pages, landing pages, content, and offers. • Created key performance measures for all business unit web sites. • Automated the advertising report process from manual data entry by creating a database and combining various data sources. • Analyzed advertising campaigns to uncover the best conversion rate & advertising partners. Nov. 2000 Ameritrade, Omaha, NE. To Dec. 2004 Senior Marketing Analyst • Managed the selection & implementation of web tracking software for all web sites. • Created RFP’s for prospective vendors and managed the contract negotiations • Tracked & maintained statistics for company web sites. • Created e-mail & direct mail campaign lists via SQL-based campaign management software. • Analyzed client and prospect information in order to improve acquisition and retention. • Maintained account conversion programs and response rate reports. • Utilized SAS and MSAccess software to design & implement marketing queries. October 1999 Nebraska Health System, Omaha, NE. to Nov. 2000 Planning Analyst • Researched, organized, and maintained vital healthcare databases & information systems. • Integrated internal and external data into useful databases for marketing purposes. • Queried databases to evaluate medical departments, clinics, and competitors. • Tracked patient demographics and medical conditions of the market area. • Developed plans to publish key reports and graphs on the Intranet with password access. March 1998 Oriental Trading Company, Omaha, NE. to Sept. 1999 Marketing Analyst • Used custom database and query language to analyze data for consumer and business-to-business direct mail order catalogs. • Created a historical database to forecast vital finances & warehouse/telemarketing demand. • Conducted customer segmentation and demographic analysis based on sales, response, recency, and frequency to find potential opportunities. • Uncovered growing market trend & demand for new types of products. • Defined potential universe or list of customers for products and promotions. • Developed regression analysis to monitor seasonal buying patterns. June 1995 Information Resources Inc., Chicago, IL. to Feb. 1998 Associate Project Director, On-Site w/ Client ConAgra Frozen Foods, Omaha, NE. • Consulted Client Marketing and Brand groups on analytical issues and developed projects to resolve those issues. • Analyzed data, identified trends, developed hypothesis, and made recommendations. • Worked with Research and Development on potential new products. • Earned reputation as technical & data expert by creating training material, and training Marketing & Sales personnel. • Maintained strong relationship with client to provide sales leads, create proposals, and close sales. |
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| Education & Certifications: |
BS, Economics, University of Nebraska Omaha | |
| Compensation: | 40+ per hour | |
| # Years of Web Analytics Experience: | 5 | |
| # Years of SEM Experience: | 5 | |
| # Years of SEO Experience: | 3 | |
| Expert skills / experience in: | Javascript, HTML, web analytics and search marketing | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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