Senior Web Analyst | ||
| Availibility: | Available | |
| Date Posted: | Sep 21, 2009 | |
| Location: | Los Angeles or Remote | |
| Resume: | Marketing Analytics Manager, ***, Los Angeles, CA. (2005)-Present.
• Manage, optimize and train employees on web analytics (Omniture Site Catalyst), business intelligence (Business Objects), CRM and reporting tools for all corporate and product sites to maximize revenue. • Develop sales cross selling and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. • Conduct economic and commercial surveys to identify potential new market segments for products and services. • Develop, manage and execute all marketing analytics projects and make strategy recommendations based on results. Direct Marketing Manager, *** (2004)-(2005). • Develop and implement all elements of sales focused direct marketing programs (mail, email and internet) including creative development with advertising agency, list purchasing, web landing page development, partner management and tracking and reporting. • Manage and develop product marketing programs with partners and sales teams. • Manage web analytics and tracking program for company website site indexing monitoring and tracking on Google.com, Yahoo.com and MSN, management and monitoring of search engine optimization related activities including search engine rankings and keyword searches. • CRM management and development for 67,000 record marketing database including development of market segmentation codes, SQL list queries, sales database cleanup program and sales training. Marketing Research Analyst, *** Santa Barbara, Ca. (2000)-(2003) • Develop and execute on-going phone, e-mail and direct marketing campaigns for sales lead generation and pipeline growth for network infrastructure, security and programming practice areas and products • Manage, maintain and develop company sales lead generation program for high volume of Novell, Symantec, Microsoft, Patchlink and Linux partner programs as well as in house sales lead development program for Southern, Ca., Northern, Ca., Arizona, Texas and Nevada geographic territories. • Perform detailed market segmentation and market research analysis through direct response campaigns and CRM queries and reports for large quantities of leads from multiple marketing campaigns. • Responsible for developing and managing monthly technology seminars and events for customers and partners for lead and revenue generation. |
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| Education & Certifications: |
Arizona State University, Tempe, Az.
M.S. Marketing, 12/99. Published Thesis. Marketing Segmentation Strategies Core coursework: Marketing research, Marketing management, CRM management, Internet marketing and Brand management. Web Analytics Omniture Site Catalyst, Hitbox Unica, Google Analytics Business Intelligence Business Objects, SAS CRM Oracle, Onyx, Salesforce.com, Pivotol Database Tools SQL, OLAP |
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| Compensation: | $50+ per hour | |
| # Years of Web Analytics Experience: | 4 | |
| # Years of SEM Experience: | 2 | |
| # Years of SEO Experience: | 2 | |
| Expert skills / experience in: | Omniture, Direct Marketing Analytics, Business Objects | |
| Proficient skills / experience in: | Omniture | |
| Knowledge of: | Web Trends, CoreMetrics, Ominiture Visual Sciences and Site Catalyst. Google Analytics, Business Objects, SQL | |
| You should also know that: | I also posses supervisory and IT instructor experience. | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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