Digital Media Analyst | ||
| Availibility: | Available | |
| Date Posted: | Sep 21, 2009 | |
| Location: | New York, NY | |
| Resume: | Digital Media Analyst
ecommerce Company, New York, NY 6/06 – 2/6/09 • Developed media strategy based on campaign objectives and key target insights • Provided report analysis insight on campaign performance and direction on optimization procedures • Administration and coordination of monthly/quarterly marketing budget • Liaison of campaign implementation, provided direction on optimization and pacing overages • Analyzed media performance for all digital campaigns using third party reports (i.e. DART, Ad Manager, Eye Blaster, Web Trends) • Implemented agency process of online results and client requested media metrics • Composed invoice summary reports using Excel to assist monthly campaign optimizations; Input data into internal networking system • Contacted client with updated reports on campaign analysis and optimization recommendations • Proposed marketing strategies to boost online traffic and increase client revenue Media Analyst Digital Media Vendor, New York, NY 8/05 – 6/06 • Composed and analyzed monthly performance reports to maintain estimated daily spend for campaign budget using advanced Excel formulas (i.e. v-lookup, concatenate, duplicates, etc.) • Edited creative and key search terms to drive more relevant and effective clicks to web page • Developed targeted beta campaigns in collaboration with client teams to increase CTR and ROI • Responded to daily client inquiries with campaign status reports, updated keyword builds and new approach strategies Adecco, New York, NY 5/04– 7/05 Billing Analyst • Reconciled incoming invoices for database management. • Created new firm entitlements using Wild Cat. • Monitored account usage utilizing Excel. • Performed transitional detail reports to review monthly customer transactions. • Researched client status and outstanding invoices using Oracle. • Contacted clients concerning outstanding account balances and potential reconciliation methods. • Responded to daily client discrepancies using a created worksheet in excel and sent out correspondences with Microsoft Outlook. |
|
| Education & Certifications: |
2000-2004 State University of New York at Oswego
Bachelor of Arts in Communications with a Concentration in Public Relations |
|
| Compensation: | $40/hour | |
| # Years of Web Analytics Experience: | 3 | |
| # Years of SEM Experience: | 2 | |
| # Years of SEO Experience: | 2 | |
| Expert skills / experience in: | Dart, Atlas | |
| Proficient skills / experience in: | Omniture | |
| Knowledge of: | Web Trends, CoreMetrics, Ominiture Visual Sciences and Site Catalyst. Google Analytics, Business Objects, SQL | |
| You should also know that: | I also posses supervisory and IT instructor experience. | |
| Contact for Availibility: | contractor@iqworkforce.com | |
| Go back to last page | ||
 |
||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||