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Senior Technical Web Analyst


Availibility: Available
Date Posted: Aug 10, 2009
Location: New York, Ny
Resume: PROFILE
Analytical, creative, โ€œoutside the boxโ€ thinker. Results oriented IT professional with 22 years of demonstrated hands-on, management, and IT Instructor experience. Skilled in network infrastructure creation and optimization, multi-platform integration, project management, web development, web analytics, data analysis, business intelligence, as well as people management. Career goal is to migrate into a senior level position spearheading the planning and design of all facets of the information systems technology department.

EDUCATION
State University at New Paltz, New Paltz, N.Y-. B.S.- Computer Science (1988)


CERTIFICATIONS
CCNA (Certified Cisco Network Administrator) (Series 2000 โ€“7000 / IOS 11.0 โ€“ 12.04)
MCSE (Microsoft Certified Engineer)
CBE (Certified Banyan Engineer)
CNA (Certified Netware Administrator)
CCA (Certified Citrix Administrator)


SKILLS
TCP/IP, Data clustering, Iplanet Web Servers, HTML, Check Point FireWall-1, Lotus Notes with Domino server, MS Exchange server 2000 โ€“ 2007, IP- Security Protocol, Documentum, Mercury Win / Load Runner, Oracle 8.x, Cisco Works, MS Active Directory, LDAP, Solaris 8.0, PMI methodologies, VPN, WebLogic Portals, CDF, BGP, EIGRP, Web Trends 7.x, Technical Supervisor, Absence and Tardy Control Plan, Labor Relation Laws, Data / Voice Cabling, SPSS (Netgenesis), WebStats, IBM SurfAid, SEO, SEM, MS-SQL, SAS, Firefox / Mozilla Web Development tool, JSP coding, Java scripting / coding, HTTP(S), UDP, MPLS, SMTP, ASP, .NET Framework, Business Objects, Omniture Visual Sciences / Site Catalyst with Discover, CoreMetrics, Google Analytics, E-Commerce Web Technologies, B2B, B2C, HBX.


PROFESSIONAL EXPERIENCE
Independent Consultant (May 2009- Present)
Description of Services: LAN/WAN implementation and support, Cisco Router configuration and support, Web design ,development, Graphic design, Web hosting, Web analytics, HTML, Java scripting /coding, SQL programming MS Exchange Server implementation(2000 โ€“ 2003), Lotus Notes administration, Web acceptance testing, UI testing Network Analysis, Network Architecture, Database administration, Data analysis and Data mining.


Client List:
Towers Perrin, Philadelphia, PA (2 months)
ยท Upgraded the Web Trends server software from version 6.0 to 8.0
ยท Re-configured the Windows Server to properly function in the upgraded environment
ยท Established a Web Trends Enterprise Suite environment
ยท Increased the Web Trends desktop user community by an additional 200 users




CondeNast Publications / CondeNet Technology - New York, NY (November 2006 โ€“ April 2009)
Senior Analyst โ€“ Web Analytics / Systems Analytics
ยท Maintained and Supported the Visual Sciences web analytics application and infrastructure consisting 38 servers
ยท Provided metrics reporting for 40 magazine sites residing on web servers using ASP .NET, Windows framework
ยท Ensured all company metrics for websites are consistent across application areas
ยท Enabled meaningful analysis designed to inform overall development and go to market strategy
ยท Established standards in the areas of web reporting, log file imports, JS tagging, and analysis, and report posting
ยท Set-up and maintained Visual portal for daily, weekly, and monthly report display and viewing
ยท Determined Log File formats of specific data files (WC3, Common, Combined, SUN and Akamai)
ยท Created custom reports for analysis through the configuration of regular expressions, log entry conditions, dimensions and transformations

ยท Supplied recommendations on best practices pertaining to SEO, campaign analysis, and other analytic strategies and optimizations
ยท Resolved discrepancies and variances in metric numbers through sensor log file analysis
ยท Acted as liaison between the technical support team and CondeNastโ€™s magazine site departments
ยท Created and maintained customer magazine profiles in Visual Sciences for daily process analysis
ยท Wrote Java script tags to track specific areas of websites such as Flash embeds, registrations, campaigns, sign-ins and 3rd party hosting
ยท Forecasted go to marketing strategies based on demographics and psychographics
ยท Implemented the transition of CondeNet employees from Omnitureโ€™s Visual Sciences web analytics application to Site Catalyst with Discovery
ยท Supported Site Catalyst application until application administrators were hired
ยท Served as a member of the E-Commerce environment team
ยท Implemented the B2B / B2C web applications for the E-Commerce web environment establishment
ยท Wrote JSP code to track subscriptions, purchases and campaigns within the E-Commerce web environment
ยท Created and configure dimensions to track E-Commerce data on magazine sites


Thomas Publishing Co.-Thomas Industrial Network- New York, N.Y. (November 2005 โ€“ October 2006)
Director โ€“ Web Business Analysis
ยท Maintained and supported the software and infrastructure of the Web Trends web analytics application
ยท Ensured all company metrics for websites are consistent across application areas
ยท Enabled meaningful analysis designed to inform overall development and go to market strategy.
ยท Established standards in the areas of web reporting, log file imports, JS tagging, and analysis, and report posting
ยท Resolved discrepancies in metric numbers through raw log file analyzation
ยท Supported Sales and Marketing clientele by creating metric reports with the use of the Web Trends application
ยท Acted as Liaison between the technical support team and TIN department
ยท Created and maintain customer profiles in Web Trends for daily process analysis
ยท Wrote Java script tags to track specific areas of websites
ยท Analyzed variances in metrics report numbers for Sales and Marketing
ยท Supported internal departmental web analytics applications such as HBX, CoreMetrics, Google Analytics and Business Objects
ยท
ยท Established User Acceptance testing on all new builds and releases


Independent Consultant (August 2003- November 2005)
Description of Services: LAN/WAN implementation, Cisco Router configuration, Web Page design, Graphic design, Web hosting, Web metrics statistics, HTML programming, MS Exchange Server implementation, Lotus Notes administration, Web acceptance testing, Network Analysis, Database administration, Web server implementation and Network solutions.


Client List:
Ann Sacks Tile & Stone, Washington D.C. (3 months)
ยท Installed and configured IBM SurfAid web metrics application, measuring web traffic for marketing initiatives
ยท Generated automated and ad-hoc reports measuring page hits, entry/exit pages and clickstreams
ยท Created a metrics website for report automated report postings

BridgeCom Communications, Valhalla, NY (7 months)
ยท Upgraded LAN from Netware environment to WindowsNT within the Training and Education Department
ยท Installed 2 MS Exchange servers within the environment
ยท Converted 54 desktop clients and all other network peripherals
ยท Upgraded Cisco Router IOS to 1100 series
ยท Established IIS server as backup for internet access

NBA Entertainment, Secaucus, NJ (9 months)
ยท Established a 40 node LAN in a Novell NOS environment
ยท Configured EMS NOS admin to manage WindowsNT and Novell environment on an enterprise scale
ยท Supported and maintained LAN/WAN throughout entire contract

TechPeople USA
IT Instructor (November 2003 โ€“ Present, part time, evenings)
ยท Instructed courseware in the areas of Cisco Routers, WindowsNT, HTML, Lotus Notes, and Web metrics applications

VERIZON Communications, 1095 Avenue of Americas, N.Y., New York (March 1987 โ€“ August 2003)
Information Technology - Technical Manager, Web Technology, (2001 โ€“ 2003)
ยท Supervised 15 web developers supporting corporate web initiatives in an E-Business architecture
ยท Coached, developed, and trained employees in all aspects of web technology
ยท Conducted semi/annual performance evaluations and administered the absence and tardy control plan
ยท Designed web pages in a Cold Fusion environment to integrate web functions and incorporate web portals
ยท Established and implemented disaster/recovery procedures
ยท Tested and Evaluated software for corporate web site improvement
ยท Assisted in architectural design reviews for new web environments
ยท Acted as liaison between the organization and the network architecture group resolving all network issues
ยท Implemented Documentum for enterprise database repositories and content retrieval and delivery
ยท Scheduled production runs for all change control issues such as patches and upgrades
ยท Established NetGenesis and Web Trends web traffic analysis application in a Solaris/Oracle environment to measure web traffic, calculating web page hit counts, unique visit information, and click stream trees through the analyzation of web log files, using the HTTP protocols for web access in a System Administrator role
ยท Created an corporate intranet for the automated postings of metrics results, ranging in time frames from hourly to monthly
ยท Presented the explanation of metric results to IT officers and other departments
ยท Generated ad-hoc metric reports for interdepartmental use
ยท Simulated web server user access for capacity testing using Mercury Interactive LoadRunner

Information Systems, Infrastructure Manager, (promotion) (1998 โ€“ 2000)
ยท Maintained and supported the network infrastructure in a PeopleSoft environment using WindowsNT 4 as the NOS
ยท Acted as liaison between the Peoplesoft developers /user community and LAN support group
ยท Scheduled production runs for all change control issues such as patches and upgrades
ยท Tested, evaluated, and implemented all software upgrades on PeopleSoft servers and desktop systems
ยท Generated metric reports measuring server utilization, through-put and load-balancing using WebStats
ยท Managed employees responsible for the support of Web Development, Lotus Notes and Unix Application issues
ยท Administered a 5 CITRIX server network for PeopleSoft access overseas

Customer Network Engineering, Senior Specialist, (promotion, 1996 โ€“ 1997)
ยท Designed voice, data and video WANโ€™s
ยท Established standards for network projects such as ATE, fax options, remote gateway internet connectivity and, dial-in Tested and Evaluated video conferencing software
ยท Supported engineers on ATM, FDDI, and Frame Relay designs.


Information Systems, LAN Manager, (promotion, 1992-1996)
ยท Implemented, administered and supported 500 nodes Banyan/Vines LAN in an MS Windows/95 environment.
ยท Scheduled production runs for all change control issues such as patches and upgrades
ยท Established and implemented disaster/recovery procedures
ยท Tested and Evaluated network related software for LAN/WAN improvement
ยท Configured and administered 5 Lotus Notes servers to run within the Banyan/Vines architecture



Education &
Certifications:
B.S. Computer Science SUNY New Paltz

CCNA (Certified Cisco Network Administrator) (Series 2000 โ€“7000 / IOS 11.0 โ€“ 12.04)
MCSE (Microsoft Certified Engineer)
CBE (Certified Banyan Engineer)
CNA (Certified Netware Administrator)
CCA (Certified Citrix Administrator)
# Years of Web Analytics Experience: 6 Years
# Years of SEM Experience: 2 Years
# Years of SEO Experience: 2 years
Expert skills / experience in: Infrastrucutre, Networking,Implementation and Design
Proficient skills / experience in: Data Analysis, Data warehousing, Data Mining
Knowledge of: Web Trends, CoreMetrics, Ominiture Visual Sciences and Site Catalyst. Google Analytics, Business Objects, SQL
You should also know that: I also posses supervisory and IT instructor experience.
Contact for Availibility: contractor@iqworkforce.com
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