Web Analytics Consultant | ||
| Availibility: | Available | |
| Date Posted: | Aug 05, 2009 | |
| Location: | St Petersburg Florida | |
| Resume: | _______________________________________________________________________
Objective: Continue to work in fast paced data driven environments where actionable data leads to achieved business objectives. Work to further refine standards in the field of Web Analytics, specifically with regard to both standard and calculated metrics. Experience: July 2008-Present Digital Audience Analyst – Sr. Analyst Identify KPI’s for emerging media markets and oversee analytics strategies and implementations. Content/Data Analysis Work in collaboration on SEO efforts for content production. Sr Analytics Analyst. (Omniture, Google Analytics, Brightcove Analytics, Nielsen Research, Scarborough Research, Crisp Mobile Analytics) Product Management Team Member (2009) Administration of PPC campaigns surrounding print subscription acquisition. Omniture Administrator. Social Media Analysis. Nov 2007-June 2008 (Term) Football Fanatics, Inc:/www.footballfanatics.com Website/Business Analyst-Omniture Administrator Audit and Analysis of analytics implementation. Omniture Implementation audit, PPC and SEO process analysis. Analysis and Reporting of Analytics practices vs. company goals. Creation of suggestions document to revise analytics contracts, practices and value system. Aug 2006- Oct 2007 Huckins Yacht Corporation/www.huckinsyacht.com Apprentice/Analyst Analysis of construction processes. Creation of measurement strategy for construction analysis and efficiency improving initiatives. Market research and performance analysis. Analysis of factors leading to objectives and pricing strategies such as economic, social, brand, demand, and new construction. May 2005-Aug 2006 Whitecap Events/ www.eeiglobal.com Marketing Manager/Analyst Hilton Garden Inns\\\\\\\' mobile marketing strategy. Road production manager responsible for market research and data assimilation. “Hilton Garden Inn Evolution Solution 2005”. Responsible for updated website data reflecting tour statistics. Dec 2004-May 2005 Pantheon Enterprises/www.panth.com/ Email Marketing Analyst Creation and implementation of email marketing program. Responsible for market research and data gathering, as well as creation and implementation of online and print marketing strategies as well web site maintenance and HTML email marketing creation. Summer 2003 Intern: N.C.P.C/United States Department of Justice/www.doj.gov Performed a study and championed executive level awareness. Children of prisoner’s social assimilation vs. cyclical crime analysis. Education Omniture: Advanced Implementation August 2008. University of South Carolina Jan 2000-May 2004 B.A. Political Science / Art History Georgetown University Summer 2003 Fund for American Studies: Engalitcheff Institute for Comparative Political and Economic Systems Summer 2003 Training Advanced Omniture Implementation Omniture Site Catalyst Administrator SQL Google Analytics Administrator Google Adwords Administrator Adwords Editor Administrator Yahoo! And MSN Search Marketing tools Google Site Optimizer Scarborough Research Crisp Mobile Analytics Brightcove 3 Video player Typepad Nielsen Net View Nielsen Mega Panel Nielsen Mobile Hit Wise Advanced Excel Microsoft Office MAC Leopard OS Windows (1995-Present OS). Sharepoint Platforms: Video, Mobile, Multimedia, Blogs, Articles, Targeted Media, Open Source, Data Driven Media Web Projects, and Content Management Systems. Websites www.tampabay.com www.politifact.com (2009 Pulitzer Prize National Reporting, 1st Web Online Pulitzer) www.tampabaymugshots.com www.tbt.com www.m.tampabay.com (Mobile Site) www.m.scoopfla.com (Mobile Site, Partnership with the Miami Herald) www.footballfanatics.com (Brand with 26 Channels) www.huckinsyacht.com |
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| Compensation: | 37 - 45/hour | |
| # Years of Web Analytics Experience: | 4 | |
| # Years of SEM Experience: | 4 | |
| # Years of SEO Experience: | 6 | |
| Expert skills / experience in: | Omniture Site Catalyst, Media Analytics, Conversion Optimization, SEO, SEM, Economics | |
| Proficient skills / experience in: | SQL, HTML, Wire Frame Creation, Conversion funnel creation, Actionable Data | |
| You should also know that: | I am interested in relocating to the northeast corridor, texas and CA | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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