MBA w/ Omniture Certification and HBX Expertise | ||
| Availibility: | Available | |
| Date Posted: | Jul 07, 2009 | |
| Location: | Atlanta / Travel / Remote | |
| Resume: | OBJECTIVE
To utilize my extensive experience in web analytics and online strategy in the online business/unit of a company of any size SUMMARY OF QUALIFICATIONS • Nearly 6 years experience in the areas of online strategy/interactive marketing and analytics, and e-commerce, in numerous industries • Exceptionally quick study in mastering new software and concepts, and adapting to challenging environments • Excellent communication and interpersonal skills • No travel restraints Skills: • Omniture Certified Professional – 3/07, Omniture Advanced User Training – 10/03 • Omniture SiteCatalyst, WebSideStory HBX / Hitbox, HBX Report Builder, Google Analytics, WebTrends, Coremetrics, SEO / SEM / PPC Strategy, Crystal Reports & Xcelsius, Business Objects, Nielsen NetRatings, Compete, and Hitwise • High-level knowledge of MS Office Suite including MS Excel, Project, Visio, and PowerPoint EXPERIENCE Net/Net Analytics, Inc -- Atlanta, GA (www.net-netanalytics.com) 2006 – Present Web Analytics Specialist / Partner • Providing web analytics reporting and web strategy virtually for clients utilizing WebSideStory HBX and Omniture SiteCatalyst solutions on a daily, weekly and monthly basis • Creating executive and detailed-level summary with hypothesis on conclusions and recommendations for site performance improvement, site optimization, and interactive marketing strategy for all levels within clients’ organization • Clients – Intercontinental Hotels Group (Atlanta, GA), Texas Instruments (Dallas, TX), Salon.com (San Francisco, CA), Accenture, HomeBanc (Atlanta, GA), Georgia Technology Authority / State of Georgia (Atlanta, GA), Databazaar.com (Miami, FL) 22squared (formally WestWayne) -- Atlanta, GA (www.22squared.com) 2008 –2009 Data and Analytics Director • Solely responsible for providing web analytics reporting and web strategy for ad agency clients utilizing DART, Omniture SiteCatalyst and Google Analytics • Closely monitored and evaluated online display and search campaigns for individual clients, focusing on optimizing click thru and conversion • Created executive and detailed-level summaries with hypothesis on conclusions and recommendations for site performance improvement, site optimization, and interactive marketing strategy for all levels within clients’ organization Omniture (formerly WebSideStory) – San Diego, CA (www.omniture.com) 2004 – 2005 Digital Marketing Consultant • Responsible for end-user training and consulting WebSideStory-related solutions • Conducted user training on WebSideStory HBX/Hitbox, Report Builder, and Active Segmentation • Created executive and detailed-level summary with hypothesis on results and recommendations for site performance improvement and interactive marketing strategy for all levels of an organization including SEO/SEM/PPC strategy Footsmart.com/Benchmark Brands -- Norcross, GA (www.footsmart.com) 2004 Online Merchandiser/Performance Analyst (Contract) • Solely responsible for web analytics utilizing Coremetrics for nation’s leading direct marketer of foot & lower body health products • Managed product categorization and display sortation via proprietary content management system (CMS) to optimize sales based on metrics and presentation/promotions testing • Collaborated with product merchants and purchasing to determine opportunities, availability and inventory management rules, sales and clearance strategies Cingular Wireless – Alpharetta, GA (www.cingular.com) 2003 – 2004 Web Strategy/Performance Manager • Solely responsible for web analytics and financial metrics for Cingular Wireless Internet channel utilizing Omniture SiteCatalyst • Performed financial reporting including sales forecasting trend analysis, and churn reduction strategy utilizing Business Objects and other proprietary financial and data warehouse tools • Created high-level executive summary with hypothesis on results and recommendation for site performance improvement for business and executives – including CEO • Developed strategies to optimize sales and divert customer service inquiries to web ***Increased site visits 19% and online phone sales 13% during tenure Consultant 2001 – 2003 • Created overall business and operational model for IT and services firm focused on supplier diversity programs • Wrote solicited and unsolicited proposals and responses to RFP/RFQs • Solely responsible for supplier development, adoption and creation of a database of qualified minority and women –owned suppliers (MBEs/WBEs) Commerce One – Atlanta, GA (www.commerceone.com) 2000 – 2001 Senior Consultant • Responsible for 2 implementations of Enterprise Buyer Professional (EBP) web-based procurement solution and EBP 2.0 (Joint SAP/Commerce One procurement/strategic sourcing solution) • Acted as a liaison between clients, suppliers, and Commerce One on-site and remote development team to insure business and technical requirements were met • Gathered requirements, created Due Diligence, Current State and Future State case analysis for clients implementing Commerce One eProcurement Portal Solution Datastream Systems -- Greenville, SC (www.datastream.net) 2000 Implementation Consultant • Provided functional and technical consulting, and product upgrades for iProcure web-based procurement/strategic sourcing solution and MP2 inventory management software • Acted as a liaison between clients, suppliers, and Datastream remote development team to insure business and technical requirements were met • Responsible for end-user on-site software training, testing, and troubleshooting • Responsible for writing and editing iProcure training manuals for end-users IBM -- Atlanta, GA (www.ibm.com) 1996 - 1999 Financial Business Analyst • Solely responsible for providing ad hoc and scheduled forecast, revenue, expense, and commissions tracking, analysis, and reconciliation using SQL-based applications for four (4) Sales Executives and their staffs of 70 Marketing/Client Representatives in the Western United States • Coordinated linkages between Finance & Planning, Commissions, Expense, and Customer Service staffs • Responsible for developing and improving business processes for Small & Medium Business Marketing Operations Support unit EDUCATION MBA/Marketing - Clark Atlanta University, Atlanta, GA - 1993 *Executive Management Scholarship Recipient BS/Advertising - University of Illinois, Urbana-Champaign, IL - 1991 |
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| Education & Certifications: |
Omniture Certified Professional, 2007
MBA - Marketing, 1993 BS - Advertising and Marketing, 1991 |
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| Compensation: | negotiable | |
| # Years of Web Analytics Experience: | 6 | |
| # Years of SEM Experience: | 3 | |
| # Years of SEO Experience: | 2 | |
| Expert skills / experience in: | SiteCatalyst, HBX & SiteCatalyst Report Builder | |
| Proficient skills / experience in: | Google Analytics, Coremetrics, audience measurement, visitor surveying, competitive intelligence | |
| You should also know that: | I am not a web developer who only understanding coding and basic web analytics. I consider myself an online strategy professional who is an expert in using web analytics solutions to understand how to optimize all types of sites. | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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