Web Analytics -Omniture/GA -Remote Hence Cost Effective | ||
| Availibility: | Available | |
| Date Posted: | May 28, 2009 | |
| Location: | India | |
| Resume: | Profile Interactive Marketing/Web Analytics
• 4.5 years of experience in the Internet Marketing Space with a strong focus on Web Analytics • Currently working with Trilogy as part of a global cross functional team delivering Business Intelligence to a Fortune 10 company • Have worked with AOL as a Product Marketing Analyst, have worked with Deloitte Consulting as a Web Analytics Analyst • Exposure to all facets of Internet marketing including Media buying and Google Adwords at Monster.com and RedAlkemi.com(Search Marketing Firm) Relevant Experience & Accomplishments Internet marketing • Consulted with Ford for Business Intelligence across Ford.com properties , executed a conversion project on the new build price tool at FordVehicles.com • Deliver KPI Reports and Planned Analysis for Click stream Data to senior management • Managed a 2 Member team delivering the three roles in Web Analytics-Client KPI’s to tool, Tool Implementation, and Analysis for the implementation • Managed 200 profiles and rolled out 100 new profiles on Webtrends with Deloitte Consulting • Managed a $400,000 per month marketing budget at Monster.com as a 3 member core team • Successfully established new service offering at RedAlkemi and audited seven web sites • Responsible for the overall strategy and execution of Web data collection, reporting and analytics for the DeloitteNet Platform, supporting 40,000 clients • Setup and managed 45,000 keyword Google Adwords Campaign for MonsterIndia.com and JobsAhead.com, India’s premier Job Portals, Also optimally managed banner Advertising • Overall resumes(Acquisitions) from the Efforts jumped from .2M to .8M per month and traffic from 3M to 4.5 M • Other initiatives included XML feeds, plugging into Gbase, Analytics Dashboards • Initiated Linux Adoption in 3 Institutions and a School Web Analytics • Practicing web analyst with consulting engagements focused on transforming trusted data into knowledge through a repeatable business process. The engagement then helps business use web analytics to make better business decisions. • Extensively using Omniture suite of products in answering business problems • Use Omniture Sitecatalyst and Discover for AOL.com product and channels to monitor, analyze and present data for the CEO’s Staff meeting • Implemented and communicated DashBoards and Scorecards for senior management at Monster and Deloitte. • Summarized performance for the VP marketing at Monster and provided insights and trends. • Spearheaded Implementation of new methodology for Measuring traffic on the Intranet at Deloitte Professional Experience Business Intelligence Analyst, Trilogy, Bangalore(Trilogy.com) • Consulting with Ford as a part of Cross Functional team delivering , Managing the account with the help of a two member team • Successfully delivered across all three realms of Web Analytics from KPI to Implementation, Successful Implementation and Business Intelligence • Helped predict $60K a month loss in revenue and suggested corrective actions • Mentored two analysts into delivering business value Product Marketing Analyst, AOL, Bangalore(www.aol.com) • Hands-on experience with Omniture SiteCatalyst and Discover to determine custom segmentations and data from over 100 profiles for aol.com/aol.com.au channels and products • Secondary research through eMarketer, Jupiter Research and Forrester • ComScore/Nielsen Netratings for competitive industry metrics • TNS for ad spend analysis • Email Audit lead to re-org and redesign of the registration path and addition of service offerings • Monitor and analyze feedback using a sentiment analysis tool mandating product team for improvements Aug ‘08 to Current June ‘07 to July ‘08 Web Analytics Analyst, Deloitte Consulting, Hyderabad (Deloitte.com) • Web Analytics administrator on Webtrends, managed 300 profiles • Was the only person in the Web Analytics department, spearheaded 8.0 rollout Jun06-Jun07 Online Marketing Analyst, Monster.com, Hyderabad (Monsterindia.com) • Managed Internet marketing efforts as a part of a 3 member Core team • Marketing Plan Conception, Execution and ROI Analysis based on Monthly targets Dec05-Jun06 Assistant Manager, RedAlkemi, Chandigarh (Redalkemi.com) • Set Up a new Service offering to Audit Websites for Conversion Mar05-Dec05 Academics B-Tech(Computer Science) I.E.T., Bhaddal, Punjab 2005 70.0% 12th D.A.V. College, Chandigarh 2001 78.0% 10th St.Edwards\\\\\\\', Simla 1999 92.3% Skills • CCNA - Expert Level • RedHat Linux –Medium level • C, C++ - Medium Level • ClickTracks, Urchin, Webtrends, Google Analytics, Omniture (Web Analytics Software) - Expert Level: • Search Engine Marketing and Pay Per Click (Google Adwords)- Expert Level • C/C++(Intermediate) • HTML/JavaScript(Intermediate) • SAP(Basic) • Corporate Sales & marketing • Leadership & Team Management • Media & PR Management • Product Strategy Development • Project Management • Public Speaking and Presentation • Client requirement specification gathering Leadership/ Activities • School Captain, St Edwards, 1998-1999 • House Team captain, Basketball • Community involvement through Mohan Foundation(Organ Pledging) • Was the class representative all through school and college • Editor, College Magazine, 2002-2005 • Play the guitar/Passionate about music • Love hiking and adventure sports, love life at 5000M • Completed 130 hours of French at Alliance Françaisé • Organized/ compeered activities like sports meets, annual days, exhibitions, inter-college fests during both school and college • Active interest in co-curricular activities including quizzes and debates, won several accolades • Presented various technical papers at inter/intra college symposiums • Have recently started playing around in the stock market • Blog actively at discrepant.blogspot.com • Passionate about the internet and the way it’s evolving |
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| Education & Certifications: |
Computer Science Engineering
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| Compensation: | $20-$25 | |
| # Years of Web Analytics Experience: | 4 | |
| # Years of SEM Experience: | 1 | |
| # Years of SEO Experience: | 1 | |
| Expert skills / experience in: | level - ClickTracks, Urchin, Webtrends, Google Analytics, Omniture , Search Engine Marketing and Pay Per Click (Google Adwords) | |
| Proficient skills / experience in: | Linux, C, C++ , CCNA | |
| Knowledge of: | SAP,Corporate Sales & marketing, Leadership & Team Management, Media & PR Management, Product Strategy Development , Project Management, Client requirement specification | |
| You should also know that: | I have hands on experience with administering WT and Omniture | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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