SEM/SEO/Email/Social/Affiliate Marketing Guru | ||
| Availibility: | Available | |
| Date Posted: | May 26, 2009 | |
| Location: | Tampa/Remote | |
| Resume: | Work Experience
9/2007 – Current Internet Marketing Consultant KeywordGuys, Inc., Tampa, FL * Uses proprietary techniques and various marketing technologies to develop, implement and manage SEM (CSE and traditional PPC) and SEO strategies and tactics to increase website traffic and generate maximum ROI for a wide variety of clients. * Provides industry best-practices guidance and initiates and manages appropriate online marketing vehicles, respective to client needs. * Generates high-level metrics reports and in-depth presentations detailing the successes of SEO and PPC campaigns using Google Analyltics and Omniture Site Catalyst. * Develops and monitors A/B and multi-variate ad text and landing page testing for PPC campaigns. * Manages and monitors all PPC bidding and maintains all aspects of daily PPC campaign management targeting domestic and international consumers. * Identifies new digital strategies to enhance campaigns and drive consumer transactions. * Overall QA for client PPC and SEO campaigns, landing pages and respective websites. * Responsible for internal site search usability strategies. Integrates internal site search results with analytics platform to track visitor intent, navigation and transaction data via metrics reports. * Manages online marketing and audience development budgets. * Develops and implements innovative marketing and promotional plans for websites, including database email newsletter marketing and viral (social) marketing (Facebook, Twitter, MySpace). * Researches and analyzes online consumer behavior as well as competitive landscape to determine how to effectively market and customize relevant PPC campaigns to specific audience demographic segments. * Develops and maintains all Comparison Shopping Engines (Shopping.com, PriceGrabber, Nextag, and SortPrice). * Maintains and enhances multiple affiliate programs (via Commission Junction and ClixGalore). * Generates visual and text-based website content and QA’s legacy content. * Current/Past clients and respective marketing campaigns include: RaviniaVillas.com – SEO, PPC VillageCentreTownhomes.com – SEO, PPC PillMan.com – SEO, PPC, Affiliate Program DiscountPage.com – SEO, PPC Dexclusive.com – SEO, PPC, CSE, Affiliate Program, CRM Email Marketing, Internal Site Search OnlinePharmacyGuide.com – SEO MortgageMasterUSA.com – PPC, SEO 2/2006 – 9/2007 Director of SEM Services Triad Digital Media, Tampa, FL * Responsible for exceeding established E-commerce revenue goals through well-planned and executed multi-million dollar SEM PPC campaigns via paid search through Google, Yahoo! Search, MSN, Ask.com and various second-tier search engines. * Optimized PPC keyword bids, positioning, descriptions and ad copy for maximum transactional and lead generation ROI via direct daily management of PPC campaigns. * Generated and presented metrics reports for all marketing vehicles for various agency clients utilizing Omniture Site Catalyst and Google Analytics and maintains a system of testing procedures to monitor campaign activity and trends to calculate ROI and other relevant metrics. * Trained and managed team of SEM coordinators. * Quadrupled PPC ROI in less than one year. * Exceeded SEM sales goal for all of 2007 within the first 100 days of 2007. * Coordinated with creative, production and technical teams to ensure landing page appearance, functionality, search engine optimization (SEO) and project sign-off. * Coordinated with product merchandising teams to ensure web product availability and inventory status. * Provided research, consultation and support to other departments for all aspects of SEO, PPC and social marketing. * Managed multi-million dollar annual PPC campaigns for various Fortune 500 clients including: WalMart.com SamsClub.com Expedia.com SamsClub Online Member Services FirstData.com ExtendBenefits.com Kimberly-Clark Amarr Garage Doors KeysSpas Rion Greenhouses PatioMates Furniture Agio Outdoor Furniture Ross-Abbott Labs Exaco Greenhouses Serta Mattresses ColorLabs * Regularly provided ROIs of 20:1 - 30:1. * Received Google AdWords Professional Certification * Received Yahoo Search Marketing Ambassador Certification 3/2004 – 2/2006 President and CEO TDIMC, Inc., Tampa, FL * Co-created and launched over 40 websites providing products and services including herbal supplements, consumer electronics, merchant accounts and web hosting. * Revolutionized online dating profile generation with our flagship website, DateGenie.com. DateGenie.com became profitable within its second week of operation. * Headed strategic partnerships. Initiated and maintained co-brands with third parties and negotiated respective terms. * Created all marketing campaigns and content including: email campaigns, affiliate programs, search engine optimization (SEO), pay-per-click services (PPC), paid inclusion, rev-share agreements, promotions and in-person presentations. * Diversified company pursuits by expanding into investment real estate. Currently own and manage several multi-family properties. 10/2001 – 3/2004 VP of Website Operations and Global Marketing WebCapades, Inc., Clearwater, FL * Responsible for raising customer base from 120,000 to over two million, reducing customer attrition, increasing sales and exceeding year-to-date company financial growth pro forma by 163.3%. * Developed and executed all web-based marketing initiatives including: affiliate programs (via AffiliateWhiz and Commission Junction), pay-per-click services, FFALs, link exchanges, banner swaps, web-rings and guerilla marketing vehicles. * Monitored and optimized SEM PPC keyword placement through sites such as: Google, Overture, Kanoodle, Search123, 7Search, 180Solutions, BrainFox, AskJeeves, DogPile, EPilot, GoClick, Inktomi, IQSeek, InfoSpider, Lycos, Mamma and Netster. * Utilized search technology to identify and implement improvements to spidered search listings. * Managed weekly, monthly, quarterly and annual reports regarding $500,000 marketing budget allocation and ROI. * Managed large volume keywords lists and maximizes results. * Created and published monthly press releases on a variety of company progress-points and growth initiatives via PRWeb, E-Releases and other online publishing venues. * Owned and managed key internal business functions, manages all IT needs (including external vendor relationships), network management, key software development and implementation and website activities. * Provided critical leadership on development and execution of the companys annual financial pro forma; tracks and measures progress and provides timely analysis and recommendations. * Provided career development and mentoring oversight to staff and establishes development objectives. * Provided quarterly feedback and annual reviews. * Coordinated the development and maintenance of the content of multiple internet sites. * Maintained awareness of ongoing web policies and management initiatives, and suggests ideas and opportunities to link company products and services to other major initiatives going on within the Community and Customer Service Departments. * Developed three supervisors in all areas including basic supervision, motivating others, skills assessment and conflict resolution. * Directly responsible for screening and interviewing candidates. * Aligned with CEO and VP of HR to develop and implement policies regarding attendance, progressive discipline and others. * Worked with VP of Community and VP of Customer Service to develop new content for sites to ensure that all web products and services are high quality and customer-friendly. * Monitored and analyzed performance metrics and guided CEO on the status and outcomes of all initiatives. 2/2000 – 7/2001 Project Manager RedVector.com, Tampa, FL * Took RedVector.com to profitability within five months of launching the website. * Used proprietary software to establish, coordinate and negotiate projects, objectives and initiatives with marketing, sales, content, research/development, help desk, graphic design and accounting departments. * Designed, purchased, implemented, evaluated and managed new web site components and technologies and creates flowcharts to detail design, format and specifications as such. * Headed graphic-intensive HTML email marketing campaigns in excess of 600,000 messages. Utilized reference identifier codes to monitor and manage click-thru activity and determine customer response and reaction to specific elements within marketing emails. * Maintained and updated SQL 7.0 client database containing over 1.3MM records. * Drove product web-release strategies and defines requirements. Directed help desk interaction with clients. * Negotiated and managed strategic relationships with content and technological partners and providers (EngineerSupply.com, ContractorForce.com, FloridaContractor.net, ASID.org, AICnet.org, ConstructionRisk.com, etc.). * Created dynamic and static website banner ads. Utilized proprietary software to implement and manage multiple web site banner account campaigns. Monitored and regulated impressions and click-throughs to document partner/alliance commission schedules and payments. * Diagnosed LAN connectivity and website error issues, reported findings and facilitated solutions. * Co-created fiscal year revenue projections and profit/loss statements. * Responsible for creating and maintaining all company email accounts. * Addressed 263 State Licensing Boards and Professional Organizations to define and confirm specific continuing education requirements and negotiates policies and mandates for new requirements for respective licensed professionals. * Defined marketing requirements for web site and managed the product development process by translating user testing, survey information and quality assurance customer feedback information into feature/function components. * Created and posted career assignments. Reviewed résumés and interviewed candidates. Supervised testing of prospective employees and determined viability. Supervised training of new hires. * Regulated $800,000 direct-mail marketing budget. Created and facilitated direct-mail marketing materials and media kits. * Wrote international press releases and news articles. * Designed and managed International Resource Directory and messaging forum. * Implemented and presented public relations/trade show/convention events within timetables and budget, utilizing in-house and outside resources. * Sole liaison to CyberCash, on-line credit card payment facilitator. Reviewed accounting statements in excess of $1.2M. Identified overcharges/underpayments and invoked necessary reconciliation and resolution. * Created departmental procedure manuals. 7/1998 – 2/2000 Project Manager GTE, Tampa, FL * Introduced and installed new software and trained respective users * Supported sales and marketing objectives within budgets * Designed, coordinated and implemented marketing projects * Managed subordinates and administered new policies * Delegated and reviewed project work assignments * Reported status of projects and objectives to necessary levels of upper management * Wrote technical documentation 6/1997 – 6/1998 Senior Production Director SunBurstMedia, College Station, TX * Organized and managed Sales department and Production department. * Maintained sales department budgets and regulated promotional expenses. * Installed and implemented Access Computer System (AXS), Digital Courier International System (DCI), Digital Generation System (DGS), and Software Audio Workstation Plus (SAW+) and supervised training of subordinates on respective software. * Ensured all production met local community mandates and FCC regulatory standards. * Increased sales revenue 18% within first quarter. 7/1995 – 3/1997 Production Assistant/Air Talent Clear Channel, Tampa, FL * Hosted nightly radio show. * Made public appearances and successfully marketed a variety of products and services. * Produced commercials utilizing multiple software engines and programmed for airplay in respective time slots. Education 12/2006 Yahoo Search Ambassador Certification 6/2006 Google AdWords Professional Certification 6/2002 CompTia Network+ Certification 11/2001 ProSoft CIW Certification 10/2001 CompTia A+ Certification 10/2001 CompTia I-Net+ Certification 6/1995 FCC Broadcasters License 5/1995 BA Degree Mass Communications – University of South Florida Skills ConstantContact IContact Cpanel DigiChat HTML ISeekTraffic Live Stats 5.0 MGI Photosuite Microsoft Access Microsoft Excel Microsoft FrontPage Microsoft Outlook Microsoft PowerPoint Microsoft Word Nextopia Site Search Omniture TopDog Web CEO Web Position Gold Web Trends |
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| Education & Certifications: |
BA - University of South Florida
Google Adwords Professional Yahoo Search Ambassador CompTIA A+ CompTIA Network+ CompTIA I-Net+ Prosoft CIW |
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| # Years of Web Analytics Experience: | 10 | |
| # Years of SEM Experience: | 10 | |
| # Years of SEO Experience: | 10 | |
| Expert skills / experience in: | Internet Strategy, Traffic Driving Strategies, Online Customer Acquisition / Retention / Relationship Building Strategies, Online Marketing, Paid Search Marketing, Organic Search Engine Optimization, SEO, PPC, Co-Branding | |
| You should also know that: | Former clients include: Walmart.com, SamsClub.com, Expedia.com, Serta, ExtendBenefits and EAS | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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