How a Marketing Analytics Consultant Can Bridge Your Data Insights Gap

Although big data is quickly turning analytics into a core marketing function, many companies are still ramping up their use of data while others have yet to implement the processes and systems needed to deliver the customer intelligence that marketing strategists need. Indeed, CMOs report that they’ve seen no improvement in marketing knowledge metrics –…

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6 Out-of-the-Box Ideas for Networking Your Way to New Business

Most independent consultants are familiar with the usual networking tactics: Become active on social media, work your professional connections for leads, and join industry associations. While these are effective ways to produce quality leads, it’s worth considering some other, more strategic ways to expand your network – and find leads that are a better fit…

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