As viewing and sharing online video becomes more ubiquitous — evidenced by the 2 billion daily video views on YouTube — so grow the demands to understand the impact of hosting this content… and not just from content sites. Like other multi-channel retailers discovering the value of video, Empirical Path’s auto manufacturer client wanted visitors [...]
Tags: conversions, KPIs, social media, video experience, visitor behavior, web analytics, youtube
Posted in: Online Analytics, Online Marketing, Web Analytics Rock Stars by Jim Snyder
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Leave a comment I’m currently working on a campaign that combines a variety of Social Media platforms (Twitter, Facebook, YouTube, Flickr) as well as a microsite. As you might imagine or may have experienced yourself, gathering all of useful metrics from these sources are like hearding cats. Here are a few tips that might help [...]
Tags: campaign measurement, facebook, myspace, social, twitter, viral, youtube
Posted in: Online Analytics, Web Analytics Rock Stars by Greg Asman
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