IQ Workforce Blog

If you are a web developer and you speak English fluently you are probably not among the 10% unemployed in the United States.  Demand for your skill set has been strong for a decade. You may, however, be wondering what career path options you have.  Allow us to make a suggestion:  digital measurement. What is [...]

Tags: skill set, web analytics, web developer
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
1 Comment »

I can think of many reasons not to disclose our proprietary data on consultant pay rates, but our team came up with two excellent reasons to post them: 1. We get into a lot of conversations lately with potential contractors that want astronomical amounts of money. These are people that seem normal right up until [...]

Tags: Contractor, digital measurement, Pay Rates, web analytics
Posted in: Digital Measurement Talent by Corry Prohens
11 Comments »

Why are some of the top companies in the world using long-term contractors instead of hiring FT employees? It has been happening often enough and for long enough that I am ready to call it a trend. Different companies have different motives: Some do it because they have the budget but not the headcount. It [...]

Tags: contracting, web analytics
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
2 Comments »

One of the most common questions that we are asked is:  “How to I break into web analytics?” A lot of people that have good technical, marketing or quantitative backgrounds see all the fun that we are having in digital measurement… they read about the crazy demand for web analysts, the salary escalation, etc.  They [...]

Tags: Break Into Web Analytics, digital measurement, web analytics, web analytics career
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
2 Comments »

Everyone in the digital measurement community knows that web analytics and related skills are in high demand. But how high? Before we start I have to throw out a few important disclaimers: Do NOT run out and pick up these skills just to move up the “hotness” meter. You should complement your skill set in [...]

Tags: skills, survey, web analytics, web analytics career
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
3 Comments »

In this episode the Beyond Web Analytics team talks with Hiten Shah of KissMetrics fame. The team talks about the creation of KissMetrics, the process that has led to their success, and what the future holds for them and our industry. The conversation also explores how KissMetrics has grown their huge following on twitter and [...]

Tags: Beyond Web Analytics Podcast, Hiten Shah, KissMetrics, web analytics
Posted in: Online Analytics, Podcast, Web Analytics Rock Stars by Corry Prohens
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In this episode the Beyond Web Analytics team talks with Joe Stanhope, of Forrester Research, about the events of 2010. The conversation covers mergers, events, and inovations throughout 2010, and then moves to hopes and dreams for the measure industry for 2011. Joe Stanhope is a Senior Analyst with Forrester Research Joe serves Customer Intelligence [...]

Tags: Joe Stanhope, optimization technologies, web analytics, web site optimization
Posted in: Podcast, Web Analytics Rock Stars by Corry Prohens
1 Comment »

In this episode, the second in our series on Universal Tagging the Beyond Web Analytics team talks with Ali Behnam, the co-founder of Tealium a provider of Universal Tag and Tag Management Platform. The group explores what a Tag Management Platform is, and what types of sites can benefit from utilizing one. The conversation covers [...]

Tags: management platform, Rudi Shumpert, tag management, web analytics
Posted in: Online Analytics, Podcast, Web Analytics Rock Stars by Rudi Shumpert
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In this episode the Beyond Web Analytics team talks with the client, mentor, and student of a recent Analysis Exchange project with Charity Water to find out about their respective experiences with the project. The conversation covers how each member found out about the Analysis Exchange, how the process worked in registering for the project, [...]

Tags: Analysis Exchange, beyond web analytics, Charity Water, jason thompson, podcasts, Rudi Shumpert, todd bullivant, web analytics
Posted in: Podcast, Web Analytics Rock Stars by Rudi Shumpert
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Josh Manion is the Founder and CEO of Ensighten, a new company that is bringing a lot of attention to the tag management space. In 2002 Josh started Stratigent and built the firm into one of the top web analytics consulting companies in the country. 1. When you were running Stratigent, obviously a lot of [...]

Tags: analytics consulting, customer data, eMetrics, Ensighten, Josh Manion, mobile measurement, social media, tag management, web analytics
Posted in: Interviews, Web Analytics Rock Stars by Corry Prohens
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