Even with all the advancements in online and enterprise web and social media analytics services, the requirement to download or export to Microsoft Excel hasn’t diminished. People feel the need to personalize the results, performing additional analysis, applying the emphasis and terminology appropriate to the organization, and blending in situational information not contained in the [...]
Tags: application programming interfaces, download reports, facebook, google analytics, microsoft excel workbook, segmentation, social media, twitter, web interface
Posted in: Online Analytics, Web Analytics Rock Stars by Mike Sullivan
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Geolocation and mobile computing are trends that are now in the mainstream so it’s about time to examine what kind of analytics we can get and what we can do with it. For one thing, Geolocation and Foursquare can be your best friend, especially if your business is brick and mortar, like a restaurant or [...]
Tags: blog, facebook, marketing, metrics, omniture, social, twitter, unica, webtrends
Posted in: Online Analytics, Social Media Monitoring, Web Analytics Rock Stars by Marshall Sponder
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Leave a comment I’m currently working on a campaign that combines a variety of Social Media platforms (Twitter, Facebook, YouTube, Flickr) as well as a microsite. As you might imagine or may have experienced yourself, gathering all of useful metrics from these sources are like hearding cats. Here are a few tips that might help [...]
Tags: campaign measurement, facebook, myspace, social, twitter, viral, youtube
Posted in: Online Analytics, Web Analytics Rock Stars by Greg Asman
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