IQ Workforce Blog

Join Adam, Rudi, and special guest Michele “Jojoba” Hinojosa talk about the recent Omniture Summit and eMetrics. The group talks about the key takeaways from the events, the highlights of each conference, favorite sessions, and hopes for the next ones. The conversation also covers a comparison of the conferences and the different attendees that they [...]

Tags: eMetrics, omniture, Omniture Summit, Rudi Shumpert, web analytics podcasts
Posted in: Podcast by Rudi Shumpert
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On July 28th, Adobe announced that it was acquiring Day Software, a web content management vendor that also offers “web experience management” and asset management. Seen in the light of Adobe’s recent acquisition of Omniture, I think it’s clear that Adobe is carrying on Omniture’s mission to build a complete online marketing suite, as I [...]

Tags: Adobe, Day Software, digital asset management, marketing management, omniture, web analytics, web content management system, web experience management
Posted in: Online Analytics, Online Marketing, Web Analytics Rock Stars by Aaron Gray
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Geolocation and mobile computing are trends that are now in the mainstream so it’s about time to examine what kind of analytics we can get and what we can do with it. For one thing, Geolocation and Foursquare can be your best friend, especially if your business is brick and mortar, like a restaurant or [...]

Tags: blog, facebook, marketing, metrics, omniture, social, twitter, unica, webtrends
Posted in: Online Analytics, Social Media Monitoring, Web Analytics Rock Stars by Marshall Sponder
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1.  I have had a whole bunch of conversations lately with analytics executives that complain that they only have number crunchers and report generators on their teams. What they all say they need are analysts… people that generate insights from their numbers and reports. The jobs that they are looking to fill are Senior Web [...]

Tags: books, influence, interview, intuit, Judah Phillips, marketing, metrics, mobile measurement, NetInsight, number crunchers, omniture, segmentation, SiteSpect, social media, unica, web analyst, web analytics, Web Analytics Opportunities
Posted in: Interviews, Judah Phillips, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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Vendors can be a great training ground for new entrants in the field. They offer a variety of positions, locations, and technologies that make for a good jumping-off point. If you are looking to break into the field or to move up in the field, my first advice would be to read Judah’s post about [...]

Tags: Analytics Career, analytics vendor, career advice, carerr, ComScore, eMetrics, Interwoven, networking, omniture, SiteSpect, web analytics wednesday, webtrends, WideMile
Posted in: Online Analytics, Web Analytics Rock Stars by Elizabeth Robillard
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Adam Greco is a Director within Omniture’s Consulting team and heads up the Financial Services consulting vertical.  He is also a frequent speaker at Omniture Summit where he most recently presented on SiteCatalyst Power User Tips & Tricks which was the highest rated breakout session of the conference.  Adam is launching a new blog so [...]

Tags: adam greco, blog, omniture, web analytics
Posted in: Online Analytics, Web Analytics Rock Stars by Corry Prohens
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Corry asked me to write this post regarding the search process, Dow Jones and what I’m doing for them today.   IQ Workforce helped place me in my current position at Dow Jones. Corry reached out to me through mutual contacts when he started recruiting for the Director of Online Marketing position. He gave me [...]

Tags: barrons, david chivers, dow jones, omniture, online marketing, sem, seo, wall street journal, web analytics, wsj, wsj.com, www.wsj.com
Posted in: Web & Marketing Analytics by Corry Prohens
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Imtiaz Patel, VP of Strategy & Analysis for Dow Jones, agreed to sit down for an interview with me.  Per our previous posting on Dow Jones, they are one of our oldest analytics clients and they are a true employer of choice for analytics practitioners in the media space.    Corry:  What are the best things [...]

Tags: analytics, dow jones, imtiaz patel, marketing analytics, newscorp, omniture, Recruiting, recruitment, rupert murdoch, web analytics
Posted in: Recruiting, Web & Marketing Analytics by Corry Prohens
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Dow Jones has been one of our best clients over the past couple of years and one of our most valuable strategic partners.  We have been working under a RPO (Recruitment Process Outsourcing) – type of relationship in which IQ Workforce has essentially outsourced the recruitment function for the subscription marketing, analytics and strategy areas [...]

Tags: affinium, analytics, campain operations, dow jones, imtiaz patel, marketing analytics, newscorp, omniture, Recruiting, recruitment, rupert murdoch, unica, web analytics
Posted in: Web & Marketing Analytics by Corry Prohens
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We were initially retained by Tradeking in September of last year and we loved the story:  fast growing B2C ecommerce / online trading company that was beating the big boys (etrade, schwab, ameritrade, etc.) using web 2.0 strategies and amazing customer service.  Super smart bunch of guys based in Boca Raton, Florida (actually right across the street [...]

Tags: affiliate, ATLAS, boca raton, DART, florida, omniture, online marketing, online trading, sem, seo, tradeking, web analytics
Posted in: Recruiting, Web & Marketing Analytics by Corry Prohens
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