IQ Workforce Blog

Geolocation and mobile computing are trends that are now in the mainstream so it’s about time to examine what kind of analytics we can get and what we can do with it. For one thing, Geolocation and Foursquare can be your best friend, especially if your business is brick and mortar, like a restaurant or [...]

Tags: blog, facebook, marketing, metrics, omniture, social, twitter, unica, webtrends
Posted in: Online Analytics, Social Media Monitoring, Web Analytics Rock Stars by Marshall Sponder
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In this episode, the Beyond Web Analytics team talks with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook.  The group explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy [...]

Tags: beyond web analytics, facebook, marketing, social media, web analytics, webtrends
Posted in: Online Analytics, Web Analytics Rock Stars by Rudi Shumpert
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1.  I have had a whole bunch of conversations lately with analytics executives that complain that they only have number crunchers and report generators on their teams. What they all say they need are analysts… people that generate insights from their numbers and reports. The jobs that they are looking to fill are Senior Web [...]

Tags: books, influence, interview, intuit, Judah Phillips, marketing, metrics, mobile measurement, NetInsight, number crunchers, omniture, segmentation, SiteSpect, social media, unica, web analyst, web analytics, Web Analytics Opportunities
Posted in: Interviews, Judah Phillips, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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Stéphane Hamel is a freelance consultant with over 20 years of experience. Based in Québec, Canada, he is the creator of the popular Web Analytics Solution Profiler tool which he recently sold to iPerceptions, long time tutor of the UBC Award of Achievement in Web Analytics program and teacher of a graduate-level, full semester course [...]

Tags: analytics vendor, eMetrics, freelance consultant, internet world conference, interview, marketing, measuring social media, metrics, social media, Web Analytics Association, webtrends
Posted in: Interviews, Online Analytics, Web Analytics Rock Stars by Corry Prohens
2 Comments »

Paul Lee is the Director of Professional Services for Unica in Asia/Pac.  Our team has worked with Paul to place some of the first web analytics professionals for Unica in Australia.  Unica is growing their web analytics (NetInsights, etc.) business in the region aggressively, so we asked Paul to sit for an interview. 1. On [...]

Tags: marketing, NetInsight, paul lee, unica, web analytics
Posted in: Interviews, Web Analytics Rock Stars by Corry Prohens
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