IQ Workforce Blog

1.  I have had a whole bunch of conversations lately with analytics executives that complain that they only have number crunchers and report generators on their teams. What they all say they need are analysts… people that generate insights from their numbers and reports. The jobs that they are looking to fill are Senior Web [...]

Tags: books, influence, interview, intuit, Judah Phillips, marketing, metrics, mobile measurement, NetInsight, number crunchers, omniture, segmentation, SiteSpect, social media, unica, web analyst, web analytics, Web Analytics Opportunities
Posted in: Interviews, Judah Phillips, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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Peter Howley has been an independent web analytics professional for the past four years. Prior to that he has a great background in advertising measurement and market research. He recently teamed up with Jim Snyder and the two re-launched Empirical Path, a digital analytics consultancy. Peter was kind enough to answer the following questions: 1.   Peter, [...]

Tags: digital analytics, eMetrics, independent consultants, independent web, interview, jim snyder, metrics, peter howley, web analytics
Posted in: Interviews, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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Stéphane Hamel is a freelance consultant with over 20 years of experience. Based in Québec, Canada, he is the creator of the popular Web Analytics Solution Profiler tool which he recently sold to iPerceptions, long time tutor of the UBC Award of Achievement in Web Analytics program and teacher of a graduate-level, full semester course [...]

Tags: analytics vendor, eMetrics, freelance consultant, internet world conference, interview, marketing, measuring social media, metrics, social media, Web Analytics Association, webtrends
Posted in: Interviews, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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Greg Dowling is the former global head of analysis for Nokia. He recently left that role to join the senior management team at Semphonic, one of the top web analytics consultancies in the world. Greg was our client at Nokia, where we worked together to build a global measurement organization that covered the implementation, analysis [...]

Tags: data visualization, digital analysis, digital strategy, interview, mobile measurement, semphonic
Posted in: Interviews, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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This is the first in a series of client interviews in which we ask eight questions (the same eight for each client) of a senior exec.  In this case, Tom Desmond, the Chief Growth Officer for Tradeking was kind enough to sit down with us.  Tom is a former venture capitilist, so Tradeking is his first ”operating role” [...]

Tags: , "IQ Workforce", interview, online marketing, Recruiting, tom desmond, tradeking
Posted in: Recruiting, Web & Marketing Analytics by Corry Prohens
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