Are you looking for some extra bandwidth for your analytics team but you don’t have a big budget? Are you familiar with The Analysis Exchange? The Analysis Exchange is a non-profit talent incubator run by Web Analytics Demystified. They team newbie web analysts with seasoned practitioners on web analytics projects for non-profit institutions around the [...]
Tags: Analysis Exchange Graduates, Freelance / Contract Work
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
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What are the WAA Awards for Excellence?? They are a group of awards given annually (this is the 2nd year) to the leading individuals and organizations in the digital analytics community. Why do we want to win this award very badly? Because we are (I am) hopelessly insecure and deeply in need of validation. Last [...]
Posted in: Web & Marketing Analytics by Corry Prohens
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I went to my first Web Analytics Wednesday in October of 2007 and it was love at first sight. I found a whole room full of “my people”… the people that I was dying to talk with were hanging out, talking shop and drinking beer together.  I ordered a beer and started listening. Since then I [...]
Tags: web analytics wednesday
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
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Are you interested in finding a job in digital analytics? Do you want to become a leader in web analytics? Then read on. Here are lessons learned from two people that have been in the field for a few years. One as an analytics practitioner (Peter Sanborn, Microsoft), and the other an analytics staffing professional [...]
Tags: career, career tips, digital analytics
Posted in: Digital Measurement Talent, Web & Marketing Analytics, Web Analytics Rock Stars by Corry Prohens
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It looks like there is going to be a basketball season… So our in-house fantasy sports guru, Matt Sparks, is going to be managing the “IQ Workforce Analytics Allstars” fantasy basketball league. It will be a Yahoo! hosted league that is FREE to join. There will be 10-teams. Standings, statistics and commentary will be posted [...]
Posted in: Web & Marketing Analytics by Corry Prohens
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Nobody should be surprised that Web Analytics Demystified’s first ever ACCELERATE conference was a huge success. Eric Peterson lined up some great sponsors, including Tealeaf, OpinionLab and the ever-present Ensighten. From their generosity and the Demystified’s team hard work came a 1-day present-a-palooza on digital / customer analysis. 350 people took the day off work [...]
Posted in: Web & Marketing Analytics by Corry Prohens
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A common argument among NFL team managers is whether to draft players out of college that will fill immediate gaps on the team, OR to draft the best available athletes. I am here to tell you that in digital / customer analytics recruiting this is an easy decision. Yes, you have a long list of [...]
Posted in: Web & Marketing Analytics by Corry Prohens
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Since I was bestowed, entrusted and honored with the Chairmanship of the new WAA Career Development Task Force, I thought I should probably actually DO something. The Press Release went out this morning. So after a few hours of basking in the glow of my new title and the awesome authority it affords me, I [...]
Posted in: Web & Marketing Analytics by Corry Prohens
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Congratulations to the Keystone Solutions team on a great first edition of the Keystone Speaker Series. The event was held yesterday (September 26th) in Austin and was a success on all levels. Like everything else that the Keystone team seems to do, the day-long conference had a great aura of competence, intelligence and fun. The [...]
Posted in: Web & Marketing Analytics by Corry Prohens
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About: Barry Parshall is the SVP of Product Management for iJento, an emerging multichannel customer intelligence vendor. Barry has over 25 years of experience in the business intelligence, digital marketing and web analytics industries. Prior to iJento he was in charge of product strategy for Webtrends for 8 years and more recently he worked at [...]
Posted in: Interviews, Web & Marketing Analytics by Corry Prohens
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