Geolocation and mobile computing are trends that are now in the mainstream so it’s about time to examine what kind of analytics we can get and what we can do with it. For one thing, Geolocation and Foursquare can be your best friend, especially if your business is brick and mortar, like a restaurant or [...]
Tags: blog, facebook, marketing, metrics, omniture, social, twitter, unica, webtrends
Posted in: Online Analytics, Social Media Monitoring, Web Analytics Rock Stars by Marshall Sponder
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In the process of using several Social Media Monitoring tools for the work I do in Social Media, Online Search and Public Relations (i.e.: Radian6, Alterian/Techrigy, Sysomos, BrandWatch, Biz360, Crimson Hexagon, Viralheat and Scout Labs to name a few) I discovered a richness in textual based keyword research within one of the tools I use [...]
Tags: keyword research, monitoring tools, segmentation, seo keyword research, Social Media Monitoring, sysomos, text mining tools, web analytics
Posted in: SEO, Social Media Monitoring, Web Analytics Rock Stars by Marshall Sponder
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