IQ Workforce Blog

We received an email from a new client giving us feedback on our candidate’s interview. The feedback was so helpful that it was screaming to be turned into a “how-to” blog post. Here is what he said: X and I just wrapped up the interview. Here are my thoughts: • Cultural fit: 2 • Good [...]

Posted in: Digital Measurement Talent, Direct Marketing Analytics, Online Analytics, Online Marketing, Recruiting, Web & Marketing Analytics by Corry Prohens
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Join Lee Isensee and the Beyond Web Analytics team as they talk about the recent acquisitions of Unica and Coremetrics by IBM. The conversation dives into who is stealing the sheets in the relationship, to the current happenings within the Web Analytic Association, and more fun as the team talks about the upcoming eMetrics and [...]

Posted in: Online Analytics, Podcast, Web Analytics Rock Stars by Rudi Shumpert
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In this episode the Beyond Web Analytics team talks with Hiten Shah of KissMetrics fame. The team talks about the creation of KissMetrics, the process that has led to their success, and what the future holds for them and our industry. The conversation also explores how KissMetrics has grown their huge following on twitter and [...]

Tags: Beyond Web Analytics Podcast, Hiten Shah, KissMetrics, web analytics
Posted in: Online Analytics, Podcast, Web Analytics Rock Stars by Corry Prohens
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In this episode the Beyond Web Analytics team talks with Godfather of Analytics Jim Sterne, about the upcoming eMetrics Conference. The team talks about the history of eMetrics, what this year holds for the conference, and what my lie ahead in future years. The conversation also explores the current state of the Web Analytics Association [...]

Tags: Beyond Web Analytics Podcast, eMetrics, jim sterne, Rudi Shumpert, waa, Web Analytics Association
Posted in: Online Analytics, Podcast, Web Analytics Rock Stars by Corry Prohens
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In this episode, the second in our series on Universal Tagging the Beyond Web Analytics team talks with Ali Behnam, the co-founder of Tealium a provider of Universal Tag and Tag Management Platform. The group explores what a Tag Management Platform is, and what types of sites can benefit from utilizing one. The conversation covers [...]

Tags: management platform, Rudi Shumpert, tag management, web analytics
Posted in: Online Analytics, Podcast, Web Analytics Rock Stars by Rudi Shumpert
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Even with all the advancements in online and enterprise web and social media analytics services, the requirement to download or export to Microsoft Excel hasn’t diminished. People feel the need to personalize the results, performing additional analysis, applying the emphasis and terminology appropriate to the organization, and blending in situational information not contained in the [...]

Tags: application programming interfaces, download reports, facebook, google analytics, microsoft excel workbook, segmentation, social media, twitter, web interface
Posted in: Online Analytics, Web Analytics Rock Stars by Mike Sullivan
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In this episode, the Beyond Web Analytics team with Joel Wright about the Web Analytics Association Certification and his experience in taking and passing the test at eMetrics in San Jose this year. The group discusses motivation for taking the test and the skills needed and preparation to be successful with the test. The conversation [...]

Tags: beyond web analytics, certification, eMetrics, joel wright, Rudi Shumpert, Web Analytics Association, web analytics podcasts
Posted in: Online Analytics, Online Marketing, Podcast, Web Analytics Rock Stars by Rudi Shumpert
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In this episode, the Beyond Web Analytics team talks about the recent X Change Web Analytics Conference that was held in Monterrey California. The group talks about how X Change was started and how it has evolved today. The groups also talks about their favorite sessions, which conversations that will have the most impact, the [...]

Tags: beyond web analytics, conferences, podcasts, Rudi Shumpert, web analytics, web analytics podcasts, X Change
Posted in: Online Analytics, Online Marketing, Web Analytics Rock Stars by Rudi Shumpert
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In this episode, the Beyond Web Analytics team talks with Eric Peterson, of Web Analytics Demystified, about the negative press that the web analytics industry has received in recent months. The group dives into the article from the Wall Street Journal and the subsequent segment / podcast from NPR with the author of the WSJ [...]

Tags: beyond web analytics, eric peterson, julia angwin, podcasts, Rudi Shumpert, web analytics, web analytics demystified, web analytics podcasts, wsj article
Posted in: Online Analytics, Podcast, Web Analytics Rock Stars by Rudi Shumpert
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John Lovett is a Senior Partner at Web Analytics Demystified, a consulting firm focused on digital measurement strategy. He has over a decade of experience analyzing and evaluating web technologies. Since joining Web Analytics Demystified in December of 2009, Mr. Lovett has declared his quest to become a change agent for web analytics by questioning [...]

Tags: certification, john lovett, web analytics, Web Analytics Association, web analytics demystified
Posted in: Interviews, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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