IQ Workforce Blog

About: Barry Parshall is the SVP of Product Management for iJento, an emerging multichannel customer intelligence vendor.  Barry has over 25 years of experience in the business intelligence, digital marketing and web analytics industries.  Prior to iJento he was in charge of product strategy for Webtrends for 8 years and more recently he worked at [...]

Posted in: Interviews, Web & Marketing Analytics by Corry Prohens
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Matthew Gellis is the Founder and Managing Director of Keystone Solutions, probably the fastest-growing web analytics consultancy in the country. Keystone recently entered into a staffing partnership with IQ Workforce, in which our team will be the exclusive provider of digital measurement talent (both contract and full-time) for Keystone’s engagements. 1.    We may be biased, [...]

Tags: Advanced Analytics, Customer Analytics, Digital Media Analytics, Keystone Solutions, marketing analytics, Matthew Gellis, Optimization & Testing, Research, Staffing, VOC
Posted in: Digital Measurement Talent, Interviews, Web & Marketing Analytics by Corry Prohens
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Josh Manion is the Founder and CEO of Ensighten, a new company that is bringing a lot of attention to the tag management space. In 2002 Josh started Stratigent and built the firm into one of the top web analytics consulting companies in the country. 1. When you were running Stratigent, obviously a lot of [...]

Tags: analytics consulting, customer data, eMetrics, Ensighten, Josh Manion, mobile measurement, social media, tag management, web analytics
Posted in: Interviews, Web Analytics Rock Stars by Corry Prohens
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John Lovett is a Senior Partner at Web Analytics Demystified, a consulting firm focused on digital measurement strategy. He has over a decade of experience analyzing and evaluating web technologies. Since joining Web Analytics Demystified in December of 2009, Mr. Lovett has declared his quest to become a change agent for web analytics by questioning [...]

Tags: certification, john lovett, web analytics, Web Analytics Association, web analytics demystified
Posted in: Interviews, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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Jim is the owner of The Drilling Down Project, his own analytics consultancy based out of Tampa, FL. He is the author of “Drilling Down, Turning Customer Data into Profits with a Spreadsheet,” and co-author (with Bryan Eisenberg) of “The Marketer’s Common Sense Guide to E-Metrics.” Jim was instrumental in developing the Web Analytics Association’s [...]

Tags: business intelligence, case studies, certification, Jim Novo, job descriptions, WAA Certification Program, Web Analysts, Web Analytics Association
Posted in: Interviews, Web Analytics Rock Stars by Corry Prohens
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1.  I have had a whole bunch of conversations lately with analytics executives that complain that they only have number crunchers and report generators on their teams. What they all say they need are analysts… people that generate insights from their numbers and reports. The jobs that they are looking to fill are Senior Web [...]

Tags: books, influence, interview, intuit, Judah Phillips, marketing, metrics, mobile measurement, NetInsight, number crunchers, omniture, segmentation, SiteSpect, social media, unica, web analyst, web analytics, Web Analytics Opportunities
Posted in: Interviews, Judah Phillips, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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Peter Howley has been an independent web analytics professional for the past four years. Prior to that he has a great background in advertising measurement and market research. He recently teamed up with Jim Snyder and the two re-launched Empirical Path, a digital analytics consultancy. Peter was kind enough to answer the following questions: 1.   Peter, [...]

Tags: digital analytics, eMetrics, independent consultants, independent web, interview, jim snyder, metrics, peter howley, web analytics
Posted in: Interviews, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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Stéphane Hamel is a freelance consultant with over 20 years of experience. Based in Québec, Canada, he is the creator of the popular Web Analytics Solution Profiler tool which he recently sold to iPerceptions, long time tutor of the UBC Award of Achievement in Web Analytics program and teacher of a graduate-level, full semester course [...]

Tags: analytics vendor, eMetrics, freelance consultant, internet world conference, interview, marketing, measuring social media, metrics, social media, Web Analytics Association, webtrends
Posted in: Interviews, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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Rudi Shumpert is a web analytics practitioner in the Atlanta area. Last year he launched a podcast series that has become very popular in the web analytics community: Beyond Web Analytics. Rudi has enlisted some of the top web analytics practitioners in the world to help with his podcasts and has had an amazing list [...]

Tags: analytics rock stars, blog, podcasts, web analytics, web analytics podcasts, Web Analytics Professionals
Posted in: Interviews, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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Greg Dowling is the former global head of analysis for Nokia. He recently left that role to join the senior management team at Semphonic, one of the top web analytics consultancies in the world. Greg was our client at Nokia, where we worked together to build a global measurement organization that covered the implementation, analysis [...]

Tags: data visualization, digital analysis, digital strategy, interview, mobile measurement, semphonic
Posted in: Interviews, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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