In this episode, the Beyond Web Analytics team talks about the recent X Change Web Analytics Conference that was held in Monterrey California. The group talks about how X Change was started and how it has evolved today. The groups also talks about their favorite sessions, which conversations that will have the most impact, the [...]
Tags: beyond web analytics, conferences, podcasts, Rudi Shumpert, web analytics, web analytics podcasts, X Change
Posted in: Online Analytics, Online Marketing, Web Analytics Rock Stars by Rudi Shumpert
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We have been working with our agency, Muldowney Arts, to develop an online career center for web analytics professionals.  I am happy to announce the site is now live. Our team worked hard on the site and I hope the result is going to be an asset for the web analytics community.   We speak with dozens [...]
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
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The Web Analytics community just moved into Defcom 5 when it comes to implementation resources. It seems like 100 different companies have decided at the same time to implement or re-implement their web analytics solution. We have great full-time and contract positions across media, ecommerce and pharma. Client side, agency side and consulting companies. You [...]
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
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Our clients and candidates frequently ask for reliable salary guidelines for web analytics professionals. We have always directed people to the Web Analytics Association’s survey and research conducted by Web Analytics Demystified. Even though we disagree with a lot of what both say, both are very credible sources and they were the only games in [...]
Tags: salary guide, web analytics, web analytics salaries, web analytics salary guide
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
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Many of us in the #measure community hope that Web Analytics Certification will take root and become the standard for excellence. So far only 12 practitioners have passed any of the 3 exams. They are: Vicky Brock Paul Cook Stephane Hamel Alessandro Knach Ana Kravitz John Lovett Robert McLaughlin Chico Pacheco Joel Wright Ed Wu [...]
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
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Just launched a few months ago, our Facebook Fan Page just passed the 1,000 Fan mark… kind of a cool milestone for our team. More importantly, we just added a whole bunch of new content to the Facebook Page. We now feature: • Beyond Web Analytics Podcasts • Question of the Day • Blog Post [...]
Posted in: Web & Marketing Analytics by Corry Prohens
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In this episode, the Beyond Web Analytics team talks with Eric Peterson, of Web Analytics Demystified, about the negative press that the web analytics industry has received in recent months. The group dives into the article from the Wall Street Journal and the subsequent segment / podcast from NPR with the author of the WSJ [...]
Tags: beyond web analytics, eric peterson, julia angwin, podcasts, Rudi Shumpert, web analytics, web analytics demystified, web analytics podcasts, wsj article
Posted in: Online Analytics, Podcast, Web Analytics Rock Stars by Rudi Shumpert
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We have been coaching candidates on the why’s and how’s of building their personal brands for a long time now. Since our audience is largely analytics (at least analytically-driven) professionals, we decided to help you quantify: “How strong is my personal brand?” All of our in house qualitative analysis experts are OOO. As a result, [...]
Posted in: Web & Marketing Analytics by Corry Prohens
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John Lovett is a Senior Partner at Web Analytics Demystified, a consulting firm focused on digital measurement strategy. He has over a decade of experience analyzing and evaluating web technologies. Since joining Web Analytics Demystified in December of 2009, Mr. Lovett has declared his quest to become a change agent for web analytics by questioning [...]
Tags: certification, john lovett, web analytics, Web Analytics Association, web analytics demystified
Posted in: Interviews, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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When we interview candidates we will often ask them: “What are the 3 most important things in your next job?” They rarely include the commute. I guess it seems petty. It makes them seem like they are not a career-minded, driven professional. Such considerations are for candidates that are less committed. It would be kind [...]
Posted in: Web & Marketing Analytics by Corry Prohens
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