Jim is the owner of The Drilling Down Project, his own analytics consultancy based out of Tampa, FL. He is the author of “Drilling Down, Turning Customer Data into Profits with a Spreadsheet,” and co-author (with Bryan Eisenberg) of “The Marketer’s Common Sense Guide to E-Metrics.” Jim was instrumental in developing the Web Analytics Association’s [...]
Tags: business intelligence, case studies, certification, Jim Novo, job descriptions, WAA Certification Program, Web Analysts, Web Analytics Association
Posted in: Interviews, Web Analytics Rock Stars by Corry Prohens
1 Comment »
In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics. The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months. The conversation moves from biggest surprises about the mergers, what the future may hold for IBM [...]
Tags: acquisitions and mergers, beyond web analytics, IBM, john lovett, podcasts, Rudi Shumpert, web analytics, web analytics demystified, web analytics podcasts
Posted in: Online Analytics, Podcast, Web Analytics Rock Stars by Corry Prohens
No Comments »
I wanted to take a moment to introduce a new member of the IQ Workforce team… Steve Yount. I have known Steve since 2002, when we worked together at Kelly Services. He is one of the smartest, most capable people that I have met in my 20 years in the staffing industry. We are lucky [...]
Posted in: Web & Marketing Analytics by Corry Prohens
No Comments »
On July 28th, Adobe announced that it was acquiring Day Software, a web content management vendor that also offers “web experience management” and asset management. Seen in the light of Adobe’s recent acquisition of Omniture, I think it’s clear that Adobe is carrying on Omniture’s mission to build a complete online marketing suite, as I [...]
Tags: Adobe, Day Software, digital asset management, marketing management, omniture, web analytics, web content management system, web experience management
Posted in: Online Analytics, Online Marketing, Web Analytics Rock Stars by Aaron Gray
No Comments »
In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search. The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the [...]
Tags: beyond web analytics, Lauren Vaccarello, paid search, podcasts, Rudi Shumpert, Salesforce.com, sem, tips and tricks, Web Analysts, web analytics, web analytics podcasts
Posted in: Uncategorized, Web Analytics Rock Stars by Rudi Shumpert
No Comments »
Most of our interview processes start with phone interviews. It seems to have become the equivalent to having a cup of coffee in the dating world. Nobody wants to really commit to dinner yet, so they test the water for 30-minutes at Starbucks. There are two main challenges with the format and logistics of phone [...]
Posted in: Web & Marketing Analytics by Corry Prohens
No Comments »
Google Analytics is a great platform for tracking what is actually happening on a website (providing there is enough enablement of the advanced features of Google Analytics to track everything you might want to capture). Most of the time people fail to properly set up Google Analytics and there are a few things you can [...]
Tags: advanced features, google analytics, google analytics hacks, hacks, metrics, regular expression, segmentation, web analytics
Posted in: Online Analytics, Web Analytics Rock Stars by Marshall Sponder
4 Comments »
