In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience can impact the performance and conversions on your site. To listen or download [...]
Tags: case studies, conversions, customer experiences, podcasts, unica, web analytics, web analytics podcasts
Posted in: Online Analytics, Podcast, Web Analytics Rock Stars by Rudi Shumpert
No Comments »
In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation. To listen or download this episode [...]
Tags: analytics vendor, beyond web analytics, forrester research, Joe Stanhope, podcasts, Rudi Shumpert, web analytics
Posted in: Online Analytics, Online Marketing, Podcast, Web Analytics Rock Stars by Corry Prohens
No Comments »
We have had the privilege of partnering with the Web Analytics Demystified team on several fronts over the past couple of years. First we sponsored their job board for web analytics positions… then we became global sponsors of Web Analytics Wednesdays. Nobody has done more for the web analytics community than Eric Peterson. Eric founded [...]
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
No Comments »
