In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics. The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions. To [...]
Tags: Andrew Spoeth, automation solutions, beyond web analytics, marketing automation, web analytics podcasts
Posted in: Online Analytics, Online Marketing, Podcast, Web Analytics Rock Stars by Rudi Shumpert
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Here is the situation… Your Web Analytics Manager position has been open for two months and Suzie in HR is not sending the candidates that you need. Apparently these people don’t respond to ads on Monster and Linkedin. You call Suzie and say, “Suzie, this is not working. Why don’t you call some recruiting firms [...]
Posted in: Web & Marketing Analytics by Corry Prohens
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In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo. Â The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regarding the effectiveness of web analytics related data warehouse projects. Â The conversation talks about the specific issues raised in the Quantivo blog post, and moves [...]
Tags: avinash, beyond web analytics, Gary Angel, Jason Rushin, podcasts, Quantivo, Rudi Shumpert, web analytics, web analytics podcasts
Posted in: Online Analytics, Online Marketing, Podcast, Web Analytics Rock Stars by Rudi Shumpert
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In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the evolution of Google Analytics. Â The conversation covers the motivation behind the creation of Google Analytics through the many advancements that have been made to date. Â The group also covers the challenges related to providing to [...]
Tags: beyond web analytics, google analytics, Phil Mui, web analytics, web analytics podcasts
Posted in: Online Analytics, Online Marketing, Podcast, Web Analytics Rock Stars by Rudi Shumpert
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In this episode, the Beyond Web Analytics team talks with Dennis Mortensen, Director of Data Insights at Yahoo! and Board of Director Member of the Web Analytics Association, about the Future of News Media and Yahoo! Analytics. The group dives right into what the future hold for new media, and what the role of analytics [...]
Tags: beyond web analytics, index tools, news media, podcasts, web analytics, Web Analytics Association, web analytics podcasts, yahoo analytics
Posted in: Online Analytics, Online Marketing, Podcast, Web Analytics Rock Stars by Rudi Shumpert
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