As viewing and sharing online video becomes more ubiquitous — evidenced by the 2 billion daily video views on YouTube — so grow the demands to understand the impact of hosting this content… and not just from content sites. Like other multi-channel retailers discovering the value of video, Empirical Path’s auto manufacturer client wanted visitors [...]
Tags: conversions, KPIs, social media, video experience, visitor behavior, web analytics, youtube
Posted in: Online Analytics, Online Marketing, Web Analytics Rock Stars by Jim Snyder
No Comments »
In this episode, the Beyond Web Analytics team talks with Eric Feinberg, an Industry Director at ForeSee Results, about Voice of the Customer and how it relates to and compliments traditional web analytics. The group discusses the differences between feedback systems and true Voice of the Customer solutions. The conversation covers how Voice of the [...]
Tags: beyond web analytics, customer data, Eric Feinberg, ForeSee, online survey, voice of the customer, web analytics, web analytics podcasts
Posted in: Online Analytics, Podcast, Web Analytics Rock Stars by Rudi Shumpert
No Comments »
In this episode, the Beyond Web Analytics team talks with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites – both paid and free. The group discusses the critical steps in approaching analytics on a membership site, the differences in segments in free and paid membership sites, and advantages in tracking [...]
Tags: beyond web analytics, KPIs, membership websites, target segments, web analytics, web analytics podcasts
Posted in: Online Analytics, Podcast, Web Analytics Rock Stars by Rudi Shumpert
No Comments »
Geolocation and mobile computing are trends that are now in the mainstream so it’s about time to examine what kind of analytics we can get and what we can do with it. For one thing, Geolocation and Foursquare can be your best friend, especially if your business is brick and mortar, like a restaurant or [...]
Tags: blog, facebook, marketing, metrics, omniture, social, twitter, unica, webtrends
Posted in: Online Analytics, Social Media Monitoring, Web Analytics Rock Stars by Marshall Sponder
5 Comments »
In this episode, the Beyond Web Analytics team talks with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook. The group explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy [...]
Tags: beyond web analytics, facebook, marketing, social media, web analytics, webtrends
Posted in: Online Analytics, Web Analytics Rock Stars by Rudi Shumpert
No Comments »
