Until recently, the only credentialing / certification that was available to web analytics professionals was through the vendors and was obviously product-specific. The Web Analytics Association has been working on a community-wide certification program for a while. A few weeks ago they launched the Web Analyst Certification Program. The program is broken down into three [...]
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
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1. I have had a whole bunch of conversations lately with analytics executives that complain that they only have number crunchers and report generators on their teams. What they all say they need are analysts… people that generate insights from their numbers and reports. The jobs that they are looking to fill are Senior Web [...]
Tags: books, influence, interview, intuit, Judah Phillips, marketing, metrics, mobile measurement, NetInsight, number crunchers, omniture, segmentation, SiteSpect, social media, unica, web analyst, web analytics, Web Analytics Opportunities
Posted in: Interviews, Judah Phillips, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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Companies that are good at recruiting talent have huge competitive advantage in the marketplace. Companies that that recruit poorly damage their brands. With so much at stake it is amazing how few companies invest the time and resources into doing it properly. If you have a team to build or rebuild, or if you just [...]
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
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