IQ Workforce Blog

Until recently, the only credentialing / certification that was available to web analytics professionals was through the vendors and was obviously product-specific. The Web Analytics Association has been working on a community-wide certification program for a while.  A few weeks ago they launched the Web Analyst Certification Program.  The program is broken down into three [...]

Posted in: Web & Marketing Analytics by Corry Prohens
2 Comments »

Companies that are good at recruiting talent have huge competitive advantage in the marketplace.  Companies that that recruit poorly damage their brands.  With so much at stake it is amazing how few companies invest the time and resources into doing it properly. If you have a team to build or rebuild, or if you just [...]

Posted in: Web & Marketing Analytics by Corry Prohens
No Comments »