Peter Howley has been an independent web analytics professional for the past four years. Prior to that he has a great background in advertising measurement and market research. He recently teamed up with Jim Snyder and the two re-launched Empirical Path, a digital analytics consultancy. Peter was kind enough to answer the following questions: 1.  Peter, [...]
Tags: digital analytics, eMetrics, independent consultants, independent web, interview, jim snyder, metrics, peter howley, web analytics
Posted in: Interviews, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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Stéphane Hamel is a freelance consultant with over 20 years of experience. Based in Québec, Canada, he is the creator of the popular Web Analytics Solution Profiler tool which he recently sold to iPerceptions, long time tutor of the UBC Award of Achievement in Web Analytics program and teacher of a graduate-level, full semester course [...]
Tags: analytics vendor, eMetrics, freelance consultant, internet world conference, interview, marketing, measuring social media, metrics, social media, Web Analytics Association, webtrends
Posted in: Interviews, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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Rudi Shumpert is a web analytics practitioner in the Atlanta area. Last year he launched a podcast series that has become very popular in the web analytics community: Beyond Web Analytics. Rudi has enlisted some of the top web analytics practitioners in the world to help with his podcasts and has had an amazing list [...]
Tags: analytics rock stars, blog, podcasts, web analytics, web analytics podcasts, Web Analytics Professionals
Posted in: Interviews, Online Analytics, Web Analytics Rock Stars by Corry Prohens
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An elevator pitch is a 30-60 second sound bite that explains who you are and what you do.  Per the name, you are supposed to be able to deliver it before the elevator doors open at the lobby. You are supposed to use plain and simple language so that anyone, in any context, can understand what you [...]
Posted in: Web & Marketing Analytics by Corry Prohens
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For a variety of reasons (discussed at length in previous posts), there has been a huge increase in the number of freelancers / contractors in the digital analytics world. Now that the economy is coming around and headcount is being freed up in corporate America I am personally curious to see if the pace of [...]
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
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