Attention Karma Powers That Be: I have been doing a lot of good deeds lately. As you know, I always try to do the right thing, but these good deeds are falling at a much faster pace than normal. Please take notice. Just in the past week I did five good deeds. You did not [...]
Posted in: Web & Marketing Analytics by Corry Prohens
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Analytics is, to some degree, a counter-cyclical discipline…   when business is bad companies tend to invest MORE in analytics. Thankfully, this has held true during the past couple of years. But with headcount frozen, the use of contractors has skyrocketed. Now, with things returning to normal, companies are once again discovering how hard it is [...]
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
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Across all analytical marketing professions, data integrity is guarded and protected like money in a vault. A major advantage of web analytics over traditional market research methods is the ability to collect and analyze all data, not just sample data. Do you remember the exit polls of the 2000 Presidential election, where myopic sampling methods [...]
Tags: actionable analytics, metrics, web analytics
Posted in: Direct Marketing Analytics, Web Analytics Rock Stars by John Pestana
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