Comments on: Quick Tips for Effectively Measuring Social Media Campaigns http://www.iqworkforce.com/blog/2009/07/02/quick-tips-for-effectively-measuring-social-media-campaigns/ Web and Marketing Analytics Recruitment Tue, 31 Jan 2012 19:34:55 +0000 hourly 1 http://wordpress.org/?v=3.0.5 By: web analytics http://www.iqworkforce.com/blog/2009/07/02/quick-tips-for-effectively-measuring-social-media-campaigns/comment-page-1/#comment-1317 web analytics Sat, 15 Aug 2009 09:15:27 +0000 http://www.iqworkforce.com/analyticsstars/2009/07/02/quick-tips-for-effectively-measuring-social-media-campaigns/#comment-1317 The "tag everything!" part sounds excessive but I can see your point. Its important to connect the relevancy dots and measure the reaction values with your analytics solution. The “tag everything!” part sounds excessive but I can see your point. Its important to connect the relevancy dots and measure the reaction values with your analytics solution.

]]> By: Michael Shearer http://www.iqworkforce.com/blog/2009/07/02/quick-tips-for-effectively-measuring-social-media-campaigns/comment-page-1/#comment-1316 Michael Shearer Mon, 27 Jul 2009 16:23:17 +0000 http://www.iqworkforce.com/analyticsstars/2009/07/02/quick-tips-for-effectively-measuring-social-media-campaigns/#comment-1316 I was just thinking about this today myself and it is important to not only measure the above, but remind analysts to measure this against the investment/expense of the social media campaign. Maybe that is an underlying given to some, but not to many. A campaign might look successful on the surface level, but what did it cost your business ($$, time spent on implementing/follow-up/analysis)? This gets you much closer to a realistic ROI. I was just thinking about this today myself and it is important to not only measure the above, but remind analysts to measure this against the investment/expense of the social media campaign. Maybe that is an underlying given to some, but not to many. A campaign might look successful on the surface level, but what did it cost your business ($$, time spent on implementing/follow-up/analysis)? This gets you much closer to a realistic ROI.

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