In my role at Intuit colleagues are always asking me what a “good” conversion rate is, what the “average” is, or what ours “should be. If you want people to take action on your data insights, you have to put it within the right context, and the fact is that many business folks don’t have [...]
Tags: benchmarks, conversion rates, intuit
Posted in: Online Analytics, Web Analytics Rock Stars by Jared Waxman
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When I read my Internet Retailer newsletter, I often have to check the date. Did I click the wrong button and accidentally invert my inbox? We are in the middle of the MOAR (mother of all recessions… sorry) and all other publications are as gloomy as can be. In fact, it has turned into a [...]
Posted in: Digital Measurement Talent, Web & Marketing Analytics by Corry Prohens
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In our continuing effort to entertain and inform the web analytics community, we will be launching a Web Analytics Book Club in March (I have to give myself some time to read!). The book club will be hosted right here in the IQ Workforce blog. We are fortunate in the web analytics community that we [...]
Posted in: Web & Marketing Analytics by Corry Prohens
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