eMetrics Conference in DC
Just booked my travel for eMetrics in DC – really looking forward to going. The last one that we went to in San Fran was great, but it is such a haul and I lose a day on each side… DC should be awesome.
They are already calling for the largest web analytics wednesday in history, which at this point is really saying something. I was at the one in San Fran in July and it was ridiculous (in a good way). It kind of seemed like an exclamation point as the industry was reaching a fever pitch.
I am really looking forward to seeing what the mood is like at this conference, with all that is going on in the economy, the election, etc… everyone I talk to is saying that business is going strong in web analytics, but I am predicting a more tempered enthusiasm at this conference – it is just a more sober period (and we will be in Washington!).
I am also being a little bit more organized about how I plan my time there this time around. I am going with a list of people that I want to make sure to meet up with for quick cups of coffee… at the end I will be wired, but at least I will miss fewer people this time.
and I am going with an agenda to sign up new Web Analytics Rock Stars to contribute to our popular “rock stars blog”. Would like to leave the conference with 5 new contributors that each bring a different perspective to the blog.
Other than that I am going to party like it is 1999… I had more energy and more hair in 1999…
Hey Corry, if you haven’t fill your coffee quota yet, I’d love to chat with you in DC too!
I always have time for you, Betsy! Let’s connect a couple of days before and see what works…
I’m glad you’re going to be there too! And I too expect the mood to be a little more somber than San Francisco – so much has changed. The mood of the nation – the world – has changed.
As our marketing budgets decline, the need for marketing optimization increases. Instead of just looking for ways to just increase traffic and conversion, we’ll be asked to measure places we can cut costs. That content isn’t consumed? Cut it. That application isn’t popular? Heave-ho. That product line isn’t profitable? Vote it off the island.
I think that as times get tougher, web analytics is seen as more valuable. People are not looking for bigger wallets to carry their cash in – they’re looking for ways to get more from less. Optimization. Yeah – we do that.
See you there!!
Oh – and I am *delighted* you have clear, measurable goals for this eMetrics Marketing Optimization Summit!!