IQ Workforce Blog

I was relieved to see the first quarter number on online advertising spend…

Despite a pretty rough overall economic picture, spend was up a healthy 18.2% over Q1 2007.

This apparently represents slower growth than in previous years, but I would have signed for 18.2% YOY if you asked me a few months ago.

It is nice to be in a growing space that is being fueled by innovation and measurability. I have been in other markets during my recruiting career and it is a nightmare when the overall economy tanks.

I am not naive enough to think we are completely insulated from what happens in the rest of the economy… web analytics and online marketing still have to exist as functions within companies in other industries - and they are not immune to hiring freezes and budget cuts.

That is why our current survey - Web Analytics in a Recession - attempts to measure the impact of the economy on the WA departments around the world. If you have 3-minutes, please check it out: http://www.iqworkforce.com/survey.asp

Posted in: Recruiting, Web & Marketing Analytics by Corry Prohens