I was relieved to see the first quarter number on online advertising spend… Despite a pretty rough overall economic picture, spend was up a healthy 18.2% over Q1 2007. This apparently represents slower growth than in previous years, but I would have signed for 18.2% YOY if you asked me a few months ago. It [...]
Posted in: Recruiting, Web & Marketing Analytics by Corry Prohens
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My team has worked hard for the last couple of years to be viewed as valuable members of the web & marketing analytics communities. Too often (and correctly) recruiting firms are viewed instead as vultures that circle above an industry/community. If you click around our site, you will find industry research that we contribute to [...]
Posted in: Digital Measurement Talent, Recruiting, Web & Marketing Analytics by Corry Prohens
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Your analytics tool is not only installed and working—it’s optimized and delivering data the way you expected. All the reports are in place and you trust the numbers. One of your key report recipients even told you the interface was easy to understand. Yet you still feel like something’s not quite right. Sound familiar? You’re [...]
Posted in: Online Analytics, Web Analytics Rock Stars by Andrew Edwards
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